SanDisk introduced a new, JEDEC (Joint Electron Device Engineering Council) standard version of the iNAND embedded flash drive (EFD). This new version of iNAND, soon to be available in capacities of up to 8 gigabytes, was unveiled at the 3GSM World Congress, where SanDisk is showcasing its storage technologies and solutions. iNAND is a reliable, high-capacity and high-performance NAND flash storage device that is now JEDEC JC-64.1 package and ball-out compatible. This new JEDEC compatibility, which allows iNAND to more readily connect to applications using this common standard, should help to reduce integration efforts for handset vendors and other mobile device manufacturers.

Sony Europe’s Recording Media & Energy division announced the launch of the Sony 8GB Memory Stick PRO Duo, the largest storage capacity currently available in this format. Sony has reached a new level of storage capacity, again doubling the available recording space on the compact Memory Stick media, responding to the rapidly growing storage needs of digital photographers and enthusiastic users of portable entertainment devices. Robust and capable of operating in extreme working conditions, the Sony Memory Stick PRO Duo 8GB includes a 5 year warranty for peace of mind. Customers can refer to sonydigital-link.com/memstick/ for the latest compatibility information.

SanDisk introduced its first widescreen portable media player dubbed the Sansa View. The flash-based SanDisk Sansa View is a sleek, yet simple video player that supports a wide array of content formats and comes equipped with a flash memory expansion slot. The announcement was made at CES, where SanDisk is exhibiting in the Las Vegas Convention Center. While the Sansa View is a pocket-able player, one of the slimmest on the market today, it features a large 4-inch widescreen display for optimal viewing. In addition to a DVD-like quality video experience, the Sansa View can display photos (up to 16 Megapixels), play music, or even combine the two in a slideshow format.

SanDisk introduced the Memory Stick Micro (M2) product line, an ultra-thin, removable storage card for use with Sony Ericsson’s latest generation of slim line, multimedia mobile phones like the Cyber-shot and the Walkman series phones. The SanDisk M2 cards are available in 2GB, the market’s highest capacity Memory Stick Micro, followed by the 1GB and 512MB. The announcement was made today at the Consumer Electronics Show, where SanDisk is demonstrating products at the Las Vegas Convention Center. The SanDisk M2 mobile cards are shipping in January to retailers worldwide, with the release in Japan scheduled later in the quarter. Suggested US retail pricing is 2GB: $119.99, 1GB: $54.99, 512MB: $44.99.

SanDisk introduced Cruzer Contour, a USB flash drive with the elegant look and feel of a fine fountain pen or wristwatch. The elegance extends inside Cruzer Contour, with state-of-the-art engineering, support for Windows ReadyBoost, and, a generous gallery of pre-installed U3 software applications. Cruzer Contour was unveiled during the CES 2007 show, where SanDisk is demonstrating products in the Las Vegas Convention Center. What especially sets apart Cruzer Contour, with its glossy black top and silver metallic body, is the drive’s unique sliding USB connector. Using your thumb to slide the top of Cruzer Contour back and forth brings out or hides the connector, there’s no visible switch, and no cap to lose.

Pretec released i-Disk Secure, which has not only a have stylish housing design and durability characteristics, but also has special security functions today at CES (Central Hall, Booth 15216). Today technology develops so quickly. Once information becomes easy to access, it also becomes more important to keep your data safe. Capacities ranging from 128MB to 4GB, Pretec i-Disk Secure offers the ultimate durability and security with a unique rugged metal housing designed to keep your data safe against heavy impact as well as a suite of security utilities for you to keep your data safe from unauthorized access. Pretec i-Disk Secure is the ultimate solution for portable data date safety.

Memorex, a portfolio brand of Imation Corp launched a comprehensive line of flash memory cards. The new Memorex TravelCard family includes an Imation-developed Dual-Interface card featuring both Secure Digital (SD) and USB connectivity, as well as the most popular formats and capacities of flash memory for use with digital cameras, digital video camcorders, MP3 players and mobile phones. “The flash card market continues to grow as consumers use their portable devices in new ways, like taking photos with a phone,” said Carla Pihowich, director of marketing for Imation’s Consumer Division. The Memorex SD plus USB Dual-Interface TravelCard will be available in the second quarter of 2007.

Lexar, has upgraded its JumpDrive Mercury USB flash drive with features that include enhanced performance, as well as the advanced PowerToGo mobile computing software platform. The speed-rated JumpDrive Mercury also features a convenient built-in capacity meter that lets the user know how much memory is available even when power is removed. Available in 1GB and 2GB versions, JumpDrive Mercury is Lexar’s first product to feature the innovative capacity meter. In addition, like all Lexar JumpDrive products, JumpDrive Mercury will provide full compatibility with Microsoft Windows Vista, and like all the company’s speed-rated JumpDrive products, it will also be enhanced for Windows ReadyBoost.

Lexar Media, Inc., a world leader in advanced digital media technologies, will exhibit its broad lineup of JumpDrive USB flash drives at CES 2007, including both new and upgraded models. Most notably, the company is introducing JumpDrive 360, an innovative “capless” drive encased in a stylish rotating metal jacket. In addition, the company is demonstrating its JumpDrive Mercury with PowerToGo software and showcasing its new 8GB JumpDrive Secure II and JumpDrive Firefly drives. All Lexar JumpDrive products will be compatible with Windows Vista, and all the company’s speed-rated drives will be enhanced for Windows ReadyBoost. Lexar will demonstrate the JumpDrive 260 USB flash drive at the 2007 International CES.