SanDisk introduced the microSD Multi SD Kit, bringing together in one package a microSD flash card with a miniSD adapter and a standard SD adapter, at the 3GSM World Conference 2007, where SanDisk is demonstrating products in booths 7C62 and 8C74. The SanDisk microSD Multi SD Kit removes confusion for consumers and retailers in selecting the correct card for a mobile phone, because the kit supports all mobile phones with SD-based card slots. According to SanDisk research, 87 percent of the latest mobile phone models with card slots are designed for either microSD, miniSD or standard SD. The SanDisk microSD Multi SD Kit comes in three capacities: 512 MB, 1GB and 2GB.

SanDisk announced that the i-mode Alliance, which consists of 18 mobile network providers around the globe1, has selected SanDisk’s TrustedFlash technology as the preferred solution for securely pre-loading and downloading premium content on removable flash memory cards in mobile phones that use i-mode mobile Internet services outside of Japan. The announcement was made at 3GSM World Congress, where SanDisk is exhibiting its mobile products at Spain’s Fira de Barcelona exhibition grounds. TrustedFlash memory cards for i-mode phones will be sold through mobile phone and electronics stores in the countries where the service is available, and will be offered on SanDisk microSD cards.

SanDisk introduced a 4GB microSD High Capacity (SDHC) card - the largest capacity of the world’s smallest removable flash memory card. A 4GB microSDHC card can store more than 1,000 digital songs or more than 2,000 pictures or up to 8 hours of MPEG4 video. SanDisk made the announcement at 3GSM World Congress 2007. “Content is driving the demand for higher capacity flash memory cards in mobile phones,” said Jeff Kost, vice president and general manager of the Mobile Consumer Solutions division. “The new 4GB SanDisk microSDHC card will allow handset manufacturers and mobile network operators to plan rich media services for their customers who increasingly see their phone as their camera or video music player.

SanDisk introduced a new, JEDEC (Joint Electron Device Engineering Council) standard version of the iNAND embedded flash drive (EFD). This new version of iNAND, soon to be available in capacities of up to 8 gigabytes, was unveiled at the 3GSM World Congress, where SanDisk is showcasing its storage technologies and solutions. iNAND is a reliable, high-capacity and high-performance NAND flash storage device that is now JEDEC JC-64.1 package and ball-out compatible. This new JEDEC compatibility, which allows iNAND to more readily connect to applications using this common standard, should help to reduce integration efforts for handset vendors and other mobile device manufacturers.

Sony Europe’s Recording Media & Energy division announced the launch of the Sony 8GB Memory Stick PRO Duo, the largest storage capacity currently available in this format. Sony has reached a new level of storage capacity, again doubling the available recording space on the compact Memory Stick media, responding to the rapidly growing storage needs of digital photographers and enthusiastic users of portable entertainment devices. Robust and capable of operating in extreme working conditions, the Sony Memory Stick PRO Duo 8GB includes a 5 year warranty for peace of mind. Customers can refer to sonydigital-link.com/memstick/ for the latest compatibility information.

SanDisk introduced its first widescreen portable media player dubbed the Sansa View. The flash-based SanDisk Sansa View is a sleek, yet simple video player that supports a wide array of content formats and comes equipped with a flash memory expansion slot. The announcement was made at CES, where SanDisk is exhibiting in the Las Vegas Convention Center. While the Sansa View is a pocket-able player, one of the slimmest on the market today, it features a large 4-inch widescreen display for optimal viewing. In addition to a DVD-like quality video experience, the Sansa View can display photos (up to 16 Megapixels), play music, or even combine the two in a slideshow format.

SanDisk introduced the Memory Stick Micro (M2) product line, an ultra-thin, removable storage card for use with Sony Ericsson’s latest generation of slim line, multimedia mobile phones like the Cyber-shot and the Walkman series phones. The SanDisk M2 cards are available in 2GB, the market’s highest capacity Memory Stick Micro, followed by the 1GB and 512MB. The announcement was made today at the Consumer Electronics Show, where SanDisk is demonstrating products at the Las Vegas Convention Center. The SanDisk M2 mobile cards are shipping in January to retailers worldwide, with the release in Japan scheduled later in the quarter. Suggested US retail pricing is 2GB: $119.99, 1GB: $54.99, 512MB: $44.99.

SanDisk introduced Cruzer Contour, a USB flash drive with the elegant look and feel of a fine fountain pen or wristwatch. The elegance extends inside Cruzer Contour, with state-of-the-art engineering, support for Windows ReadyBoost, and, a generous gallery of pre-installed U3 software applications. Cruzer Contour was unveiled during the CES 2007 show, where SanDisk is demonstrating products in the Las Vegas Convention Center. What especially sets apart Cruzer Contour, with its glossy black top and silver metallic body, is the drive’s unique sliding USB connector. Using your thumb to slide the top of Cruzer Contour back and forth brings out or hides the connector, there’s no visible switch, and no cap to lose.

Pretec released i-Disk Secure, which has not only a have stylish housing design and durability characteristics, but also has special security functions today at CES (Central Hall, Booth 15216). Today technology develops so quickly. Once information becomes easy to access, it also becomes more important to keep your data safe. Capacities ranging from 128MB to 4GB, Pretec i-Disk Secure offers the ultimate durability and security with a unique rugged metal housing designed to keep your data safe against heavy impact as well as a suite of security utilities for you to keep your data safe from unauthorized access. Pretec i-Disk Secure is the ultimate solution for portable data date safety.

Memorex, a portfolio brand of Imation Corp launched a comprehensive line of flash memory cards. The new Memorex TravelCard family includes an Imation-developed Dual-Interface card featuring both Secure Digital (SD) and USB connectivity, as well as the most popular formats and capacities of flash memory for use with digital cameras, digital video camcorders, MP3 players and mobile phones. “The flash card market continues to grow as consumers use their portable devices in new ways, like taking photos with a phone,” said Carla Pihowich, director of marketing for Imation’s Consumer Division. The Memorex SD plus USB Dual-Interface TravelCard will be available in the second quarter of 2007.