Sony Ericsson revealed a new addition to its Walkman mobile phone portfolio. With its super slim, stylish design, massive 2GB music storage capacity, and 3.2 megapixel camera, the Sony Ericsson W890 Walkman phone promises to hit the right notes with sophisticated music lovers and design connoisseurs alike. "Music connoisseurs who demand the latest Walkman features and fast downloads will absolutely adore the Sony Ericsson W890,” says Ben Padley, Head of Music Marketing at Sony Ericsson. “The W890 Walkman phone combines Sony Ericsson’s undeniable expertise in mobile communications and mobile music to stunning effect.”

Sony Ericsson revealed a new addition to its Walkman mobile phone portfolio. For the music fan on the move, the Sony Ericsson W380 Walkman phone combines a unique clamshell design with all the music cred users expect from Sony Ericsson’s Walkman phones. The phone packs in never-seen before features, including Gesture control which allows users to mute calls with a wave of their hands. There is also an external display that comes to life only when you need it; to show the name of a music track or to let you know who is calling.

Sony Ericsson announced the launch of the K660, an HSDPA enabled phone with clever features like illuminated shortcut keys that only become active when surfing the Net, and desktop tickers that provide regular updates from your favourite websites; all designed to make Web browsing on the move as simple and convenient as at your computer. “Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile internet experience that’s rich, user-friendly and satisfying,” says Martin Winkler, Head of Web Marketing at Sony Ericsson “This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives online, whether its arranging to meet up for a football match or concert tickets.”

The Sony Ericsson W960 Walkman phone will start to ship from November 2007, Sony Ericsson announced today. The W960, a potent combination of slim UMTS and Wi-Fi enabled phone with high performance media player, will be available in selected markets across the globe in time for the Christmas season. The Sony Ericsson W960 was unveiled in June 2007 and marks a next generation of Walkman phones. With room for up to 8,000 songs* and finger-touch navigation around playlists on the large touch screen, the days of taking an MP3 player and a phone with you are definitely over. The 2.6” display also serves as an excellent viewfinder for a 3.2 megapixel camera and as a widescreen for watching video in TV quality.

Sony Ericsson revealed a first glimpse of its new PlayNow arena. This marks the latest evolution of the PlayNow experience, and highlights a new direction to provide consumers with a unique multimedia experience, both on the phone and via their PC. Sony Ericsson introduced PlayNow in February 2004 as the easiest way to pre-listen and then purchase polyphonic ringtones directly on your phone. The service has proved a hit with consumers and is now available in 32 countries around the world, with annual downloads through both PlayNow and Fun & Downloads having reached more than 200 million.

Sony Ericsson announced the MD300, a state-of-the-art business tool that allows busy professionals to quickly and easily connect their PCs or laptops to the internet whenever and wherever they need. The first Sony Ericsson Mobile Broadband product with a USB interface, the MD300 is simple to install and start up. It comes pre-installed with everything you need to go online, including PC software.

The new Portable Bluetooth Speaker MBS-100, announced by Sony Ericsson, is the perfect accessory for your Walkman phone or most other Bluetooth enabled music phones. For anyone wanting to share their music, whether at home or in the office, but avoid a series of wires and complicated set-up, the Portable Bluetooth Speaker MBS-100 looks and sounds the part. As previously seen on the MTV European website, the Portable Bluetooth Speaker MBS-100 is the first portable speaker from Sony Ericsson able to stream music wirelessly from your phone via Bluetooth.

Sony Ericsson announces an exclusive colour range with Vodafone that combines both companies’ expertise in mobile music with a unique new style, labelled the Havana collection and finished in a stand-out Havana colour. The chic family of mobile phones and accessories unveiled today by Sony Ericsson and Vodafone sets out to combine music with fashion. The new collection comprises exclusive colour variants of the popular W880i and W910i Walkman phones, plus a colour-matched music accessory, the Portable Speakers MPS-70. The final addition to the collection is the Sony Ericsson V640i, a music-enabled phone available exclusively to Vodafone customers in selected markets.

Sony Ericsson announces the K630, a stylish all-rounder fully packed with all the features needed for managing work life as well as your favourite pictures, video and music. Available in two colours - Havana Gold and Quick Black - the new Sony Ericsson K630i keeps you in control, fully informed and entertained at all times. Powered by turbo 3G (HSDPA) and weighing in at only 97 grams, the Sony Ericsson K630 delivers a PC-like Web surfing experience in a pocket-sized frame.

Since the launch of the W800 in August 2005, sales of Walkman phones have reached 45 million units. The first Cyber-shot phone launched in June 2006 and volumes are now reaching 13 million units. The Sony Ericsson K850i build on these successes and continue to deliver the best mobile music and camera phone experiences. The new phone boast Turbo-3G speeds (HSDPA) for fast download of music and other content and come packed with unique features.