Sony Ericsson revealed the Z555, an elegant clamshell phone which combines a rich feature set with striking good looks. It’s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement. Together with the Sony Ericsson Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth Headsets, HBH-PV708, HBH-PV770 and HBH-PV712.

Sony Ericsson announced the W760, the first truly global Walkman phone with tri-band HSDPA, enabling broadband speed downloads of the latest music and content wherever in the world it is used. Offering music on your mobile and much more, the phone delivers built-in GPS to help you find that secret gig, distinctive Stereo Speakers for sharing your music and the latest hit games, including Need for Speed ProStreet.

Sony Ericsson announced the launch of the W350, a Walkman phone that offers the perfect blend of style and function. Featuring for the first time from Sony Ericsson a flip phone that allows you to control your music at your fingertips, it offers a winning combination of ease of use, style and convenience. This latest addition to the Walkman phone family can be used with the new Bluetooth Headset HBH-DS205, also announced today, for the ultimate hands-free music experience.

Sony Ericsson are busy producing various music accessories for mobile phones such as headsets and portable speakers that can pair with a cell phone through a Bluetooth connection. The Sony Ericsson HBH-DS220 is one of these new Bluetooth headsets that can pair with almost any cell phone providing it supports Bluetooth. The Sony Ericsson DS220 Bluetooth headset can be adjusted to every ear by means of the included extra earplugs. The price tag that comes with this headset is not one of the cheapest, 75 Euros and if it's worth its money will show from the following Sony Ericsson DS220 headset review.

• Read our full Sony Ericsson DS220 review!

For the second time, Sony Ericsson ranked highest in US overall customer satisfaction performance among wireless mobile phone brands in the J.D. Power and Associates 2007 Wireless Customer Satisfaction Study. Last week, Sony Ericsson also ranked highest among wireless mobile phones brands in the J.D. Power and Associates Canadian Wireless Customer Satisfaction Study. “Sony Ericsson continues to show a strong commitment to the North American market with an expanding portfolio of compelling devices for every consumer,” said Najmi Jarwala, president of Sony Ericsson North America.

Sony Ericsson revealed a new addition to its Walkman mobile phone portfolio. With its super slim, stylish design, massive 2GB music storage capacity, and 3.2 megapixel camera, the Sony Ericsson W890 Walkman phone promises to hit the right notes with sophisticated music lovers and design connoisseurs alike. "Music connoisseurs who demand the latest Walkman features and fast downloads will absolutely adore the Sony Ericsson W890,” says Ben Padley, Head of Music Marketing at Sony Ericsson. “The W890 Walkman phone combines Sony Ericsson’s undeniable expertise in mobile communications and mobile music to stunning effect.”

Sony Ericsson revealed a new addition to its Walkman mobile phone portfolio. For the music fan on the move, the Sony Ericsson W380 Walkman phone combines a unique clamshell design with all the music cred users expect from Sony Ericsson’s Walkman phones. The phone packs in never-seen before features, including Gesture control which allows users to mute calls with a wave of their hands. There is also an external display that comes to life only when you need it; to show the name of a music track or to let you know who is calling.

Sony Ericsson announced the launch of the K660, an HSDPA enabled phone with clever features like illuminated shortcut keys that only become active when surfing the Net, and desktop tickers that provide regular updates from your favourite websites; all designed to make Web browsing on the move as simple and convenient as at your computer. “Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile internet experience that’s rich, user-friendly and satisfying,” says Martin Winkler, Head of Web Marketing at Sony Ericsson “This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives online, whether its arranging to meet up for a football match or concert tickets.”

The Sony Ericsson W960 Walkman phone will start to ship from November 2007, Sony Ericsson announced today. The W960, a potent combination of slim UMTS and Wi-Fi enabled phone with high performance media player, will be available in selected markets across the globe in time for the Christmas season. The Sony Ericsson W960 was unveiled in June 2007 and marks a next generation of Walkman phones. With room for up to 8,000 songs* and finger-touch navigation around playlists on the large touch screen, the days of taking an MP3 player and a phone with you are definitely over. The 2.6” display also serves as an excellent viewfinder for a 3.2 megapixel camera and as a widescreen for watching video in TV quality.

Sony Ericsson revealed a first glimpse of its new PlayNow arena. This marks the latest evolution of the PlayNow experience, and highlights a new direction to provide consumers with a unique multimedia experience, both on the phone and via their PC. Sony Ericsson introduced PlayNow in February 2004 as the easiest way to pre-listen and then purchase polyphonic ringtones directly on your phone. The service has proved a hit with consumers and is now available in 32 countries around the world, with annual downloads through both PlayNow and Fun & Downloads having reached more than 200 million.