The C905 is Sony Ericsson’s first Cyber-shot slider and its most advanced camera phone yet. With an 8.1 megapixel camera and real camera flash amongst its cutting-edge capabilities, it offers easy photo-taking in a phone that derives its looks from a digital camera and offers the picture quality to match. “The Sony Ericsson C905 CyberShot has been developed to make us all better photographers! That means making it easier to take great shots and never missing that magic moment.” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “The 8.1 megapixel Sony Ericsson C905 is a viable alternative to a digital camera.”

Sony Ericsson just launched its new S302 Snapshot mobile phone. The Sony Ericsson S302 Snapshot has been designed - good looks, must-have features and a pocket-sized slim design. “The Sony Ericsson’s C302 CyberShot has been developed to make us all better photographers! That means making it easier to take great shots and never missing that magic moment.” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “The Sony Ericsson S302 is perfect for those who don’t want to miss a moment and like to send or Bluetooth their photos to their friends.”

Sony Ericsson is putting gaming at the heart of its latest phone release. Targeted firmly at a youth audience, the Sony Ericsson F305 with Motion Gaming lets users control games with the flick of a wrist or the swing of an arm, and then see the results straightaway on the screen. Using advanced motion sensor technology, the phone can, for example, follow your actions to imitate bowling or casting a fishing line. With the Sony Ericsson F305 your favourite game is only one-click away. Enjoy the full gaming experience with stereo speakers, which also come in handy for sharing the latest track on the media player. Add a 2.0” screen into this pocket-sized slider phone and the F305 takes playing games on your mobile to a whole new level.

Sony Ericsson announces a new entry-level phone, designed for lasting communication, the Sony Ericsson K330. With superb talk and standby times, torch functions and FM Radio the Sony Ericsson K330 does the basics well. Add the camera and Bluetooth functions to it and you get further features on a straightforward phone. The new candy-bar phone from Sony Ericsson has been designed with simplicity and value for money in mind. For those wanting a clear-cut camera phone, the Sony Ericsson K330 with video capture and Bluetooth sharing is the obvious choice. This mobile phone also offers FM radio listening via speakerphone or stereo headset.

Sony Ericsson announces a new entry-level phone, designed for lasting communication, the Sony Ericsson J132. With superb talk and standby times, torch functions and FM Radio the Sony Ericsson J132 does the basics well. The new candy-bar phone from Sony Ericsson has been designed with simplicity and value for money in mind. The Sony Ericsson J132 is a talk and text phone with FM radio and stereo hands free kit; the solid feel and dust-resistant keypad make it an ideal everyday companion.

Whether practicality, design or size is important, the new Sony Ericsson Bluetooth headset range has something for everyone. The new Bluetooth family, the HBH PV-715, HBH PV-720 and HBH PV-740, includes Sony Ericsson’s best performance headsets to date placing them at the very top of the market in terms of standby and talk time and also introducing a new Sony Ericsson form factor that is very small and light.

For people on the move keeping in touch via the internet with colleagues, clients, friends and family is a necessity. Now Sony Ericsson gives users the speed they need in a stylish way with its two new USB modems complete with HSPA technology, the MD400 and MD400g. Users can receive 7.2Mb/s in download and up to 2.0Mb/s in upload speeds. This means that sending attachments via email such as images or video content can be sent up to five times faster than before.

Sony Ericsson announced that five-time Grammy Award-winning artist Usher will headline Sony Ericsson’s Walkman music phone campaigns in North America. The partnership covers the United States and Canada, in addition to more than twenty countries in Europe and will include title sponsorship rights for Usher’s North American tour later in the year. Sony Ericsson will engage in joint marketing activities with exclusive wireless operator, AT&T in the United States. Usher will discuss the details of the partnership and make a surprise announcement at a press conference at the Sony Club at the Sony Building in New York City on May 28th.

Sony Ericsson introduces a new HSDPA phone, which is clearly designed to take its range of web-enabled phones in a different direction. The compact Sony Ericsson G502i brings the power of the web to a mainstream audience. The Sony Ericsson G502i is the latest in an established line of classic Sony Ericsson phones that cram a wealth of time-saving features into an affordable, pocket-sized phone. The Sony Ericsson G502i is the first such model to feature high-speed HSDPA capability. This means that more users can now benefit from faster browsing and downloading capabilities in a phone that has a feature-set that is impressive and incredibly easy to use - perfect for those who want to stay in control of their lives.

The new Sony Ericsson phone is clearly designed to take its range of web-enabled phones in a different direction. The Sony Ericsson Z780 expands the company’s range of devices for markets outside of Europe. The compact Sony Ericsson G502i brings the power of the web to a mainstream audience. The Sony Ericsson Z780, a sister product to the recently announced Z770, is set to broaden the range of web-enabled phones into more markets across the globe. It packs tri-band 3G and HSDPA into its stylish clamshell frame, letting you receive email or browse the web at high speed in countries across the world. It also introduces built-in aGPS, giving users the opportunity to carry their navigation solution with them on their phone.