Just one day before the GSMA Mobile World Congress starts, Sony Ericsson announced a high-performance addition to its popular Cyber-shot phone range with the launch of the C902 CyberShot. The new Sony Ericsson CyberShot phone, packed with the latest camera technology, makes it effortless to take perfect pictures of those spontaneous moments - day or night, at a bar or the beach - and instantly share them with friends and family. "The new Sony Ericsson C902 CyberShot phone places ease-of-use and best-in-class picture quality at the heart of its design," said Sven Totté, Head of Imaging Marketing at Sony Ericsson.

Life from Barcelona, Spain, we can report that Sony Ericsson announced a high-performance addition to its popular Cyber-shot phone range with the launch of the C702 CyberShot. The new Sony Ericsson CyberShot phone, packed with the latest camera technology, makes it effortless to take perfect pictures of those spontaneous moments - day or night, at a bar or the beach - and instantly share them with friends and family. "The new Sony Ericsson C702 CyberShot phone places ease-of-use and best-in-class picture quality at the heart of its design," said Sven Totté, Head of Imaging Marketing at Sony Ericsson.

Sony Ericsson has launched a new edition to its Walkman phone range. The Sony Ericsson W980 gets the most out of your music. Its unique audio enhancing technology, together with the Walkman on Top design, sees the W980 cement Sony Ericsson’s position as a true market leader in the world of music on your mobile. "The Sony Ericsson W980 Walkman phone really sets a new standard for music on your phone," said Ben Padley, Head of Music Marketing, at Sony Ericsson. "We wanted to design a leading music player that we could combine with a feature-packed phone, all the while pioneering an audio experience that always left you wanting more. The Sony Ericsson W980 will surpass all expectations."

At the Mobile World Congress 2008 in Barcelona, Sony Ericsson announced the launch of the new Sony Ericsson Z770 mobile phone. This new elegant clamshell cell phone optimized for the web and benefiting from HSDPA data speeds. This Sony Ericsson classic looking clamshell phone offers capabilities beyond expectation. It is designed to make it straightforward to surf the web or receive the latest news, and the ‘email set-up wizard’ makes it simple to access your inbox. The Sony Ericsson Z770 mobile phone can also be connected directly to a laptop (via USB cable) and can be used as a modem.

Sony Ericsson launched its first HSPA 7.2 / 2.0 devices with the ExpressCard/34 form factor, the Sony Ericsson EC400 and EC400g. Both mobile broadband Express Cards help busy professionals on the go to save time by enabling instant Internet access, regardless of their location. Sliding easily into a laptop’s ExpressCard slot, the Sony Ericsson EC400g and EC400 allow up to 7.2 Mb/s in download and 2.0 Mb/s in upload speeds. Additionally, the Sony Ericsson EC400g is equipped with an inbuilt GPS receiver, which automatically shows the user’s current location on Google Maps or a similar service or can feed into any other location-based service.

Sony Ericsson Mobile Communications has announced that it has signed an exclusive four year sponsorship agreement with female tennis player, Maria Sharapova, to become the company’s first global brand ambassador. The stunning and talented Russian, who turns 21 in April this year, will undertake a series of innovative new consumer brand campaigns specifically designed to engage Sony Ericsson’s core target audiences and to utilise Maria away from the tennis court. Maria Sharapova will also be working with Sony Ericsson’s design team on a range of products and accessories.

Sony Ericsson announced the launch of the T280, a stylish and affordably priced mobile phone. The Sony Ericsson T280 has a classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, it offers a premium design without the premium price tag. Take the Sony Ericsson T280 mobile phone to the fashion mall and snap a perfect digital photo of a possible new purchase.

Sony Ericsson announced the launch of the T270, a stylish and affordably priced mobile phone. The Sony Ericsson T270 offers a classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, it offers a premium design without the premium price tag. Use the Sony Ericsson T270 at work to send a calendar appointment to a colleague via Bluetooth technology. "The Sony Ericsson T270 builds on the appeal of iconic Sony Ericsson phones like the T610," said Howard Lewis, Vice President and Head of Entry Level products at Sony Ericsson. "The Sony T270 cell phone is good looking the perfect companion for the business user wanting a compact work phone.

Sony Ericsson announced the launch of a new Radio mobile phone, the Sony Ericsson R306 Radio, designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India. "The Sony Ericsson R306 Radio allows you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “The new cell phone certainly looks and sounds the part, offering a radio-inspired design."

Sony Ericsson announced the launch of a new Radio mobile phone, the Sony Ericsson R300 Radio, designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India. "The Sony Ericsson R300 Radio allows you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “The new cell phone certainly looks and sounds the part, offering a radio-inspired design."