Be one click away from recording life’s special moments - all it takes is a sharp eye and a click on the dedicated video camera key. Record videos in an instant on the Sony Ericsson S312 multimedia handset. From spotting a celebrity on the street, to your friend’s dancing in a club, the Sony-Ericsson S312 cell phone allows you to capture these moments in two quick and easy steps.

To mark the start of the Sony Ericsson Open 2009, ‘Traffic Tennis’ was staged using top-ranked tennis players Venus Williams and Andy Murray who rallied with each other while standing on the roofs of two vehicles, stuck in traffic on Ocean Drive, Miami (United States). Traffic Tennis was set against the signature art deco backdrop of South Beach while onlookers marveled at the sights of tennis being played where they would not naturally expect it. When asked about her experience, world number five, female player; Venus Williams commented: “The Sony Ericsson Open is one of the most entertaining and glamorous tournaments on the calendar.

Listen to your favourite sounds while on the move with the trendy Sony-Ericsson Outdoor Wireless Speaker MS500. A first for Sony Ericsson, the colourful and powerful Bluetooth speaker gives you a festival experience wherever you are or want to go! Whether hanging out on a beach or enjoying urban life, the superior sound quality and cool design of the MS500 will impress all your friends. Available in trendy orange and black or chic white and pink the Sony-Ericsson MS500 speaker is the ultimate accessory for any dedicated pop rocker or dancing queen - small enough to fit into the palm of a hand and so light it can be taken anywhere and everywhere.

Sony Ericsson announced its latest mobile phone, the Sony Ericsson T707, with tennis star and style icon Maria Sharapova, who perfectly epitomises the phone’s sleek and elegant qualities. The Sony Ericsson T707 handset truly interacts with the user - it lights up when you receive a call and you can personalise the light settings to each of your friends, so you always know who wants you. If you are too busy to answer, simply end the call with a wave of your hand over the screen - you can also do the same gesture to snooze the alarm - your very own magic wand!

Sony Ericsson unveils latest panels for the Sony-Ericsson Xperia X1 handset offering further opportunities for consumers to personalise the multimedia cell phone with the content they want most. The new Xperia panels add to those announced last month as part of the Sony Ericsson Content Awards, further enhancing the unique user experience of the Sony-Ericsson Xperia X1 and offering yet more ways to customise their handset. Sony Ericsson unveils four new panels for its Xperia X1 mobile phone. Available to download from mid-march March 2009, the latest panels enhance the unique user interface of the X1 that enables users to customise the handset, bringing the content and applications they want onto their active desktop.

The Sony Ericsson booth at the Mobile World Congress 2009 in Barcelona was set up quite well-structured. In a semi-circle, the current and newest cell phones and accessories are showcased. Within this half-circle, there is room to call attention to several services, such as the Entertainment Unlimited service. One of the highlights for Sony Ericsson during the GSMA 2009 was the introduction of the Sony Ericsson Idou, a 12 Megapixel Cybershot handset. Exactly one year ago, during last year's Mobile World Congress, Sony Ericsson announced a new platform which would enable higher resolutions up to 12 Megapixels, among other things.

Sony Ericsson unveiled the next step in its mobile evolution. The Entertainment Unlimited consumer proposition is the pinnacle of what the company has been working towards since the start of the joint venture in 2001 - the true fusion of communication and entertainment. Bringing together rich content, unique applications and best in class entertainment experiences, the new consumer proposition is based around three key promises; Uniting best in class entertainment experiences into one offering such as the Walkman music experience, the Cyber-shot digital imaging experience, Java gaming and messaging integrated with services and mobile software applications.

Get a complete on-the-move entertainment experience with the Sony-Ericsson W995 Walkman and its optimised video playback style and performance. Debuting on the Sony-Ericsson W995 Walkman phone is Media Go which transfers, plays and organises your entertainment, in most file formats, to your mobile phone simply and effortlessly.

The Sony Ericsson C903 Cyber-shot is made for taking memorable pictures - just slide down the protective camera lens cover and shoot! The slim slider cell phone has dedicated camera keys and an impressive five megapixel digital camera to create big pictures with rich details and true colours. Packed full of features the Sony Ericsson C903 Cybershot camera phone will give you the best picture possible with Face Detection, finding up to three people in the frame at a time and Smile Shutter which automatically picks out beaming smiles. Snap up to nine images in quick succession using BestPic, pick your best photo and delete the rest.

Sony Ericsson is bringing great music to the masses with the slick slider Sony Ericsson W395 Walkman phone, complete with large powerful built-in stereo speakers. Experience high sound quality and thumping bass that lets you share the concert experience with friends. This new announcement sees Sony Ericsson putting youth at the forefront with the Sony Ericsson W395 handset. Enjoy a full range of great music through special stereo speakers that boost your sounds or pump up the volume with the Sony Ericsson HPM-64 stereo headset with stereo widening for a great sound experience.