Sony Ericsson takes digital imaging in camera phones to new heights with the launch of the K800 and K790 phones, the first handsets to carry the Cyber-shot brand, a true mark of imaging quality. Both are highly capable mobile phones with integrated 3.2 Megapixel digital cameras with Autofocus, Xenon flash and BestPic - Sony Ericsson’s unique imaging technology that allows you to capture exactly the moment you desire. K800 and K790 combine advanced image capture capabilities with high speed data transfer, making them perfect tools for shooting and sharing high quality pictures and videos. K800 is a dual-mode UMTS/GPRS phone and the K790 is a Tri Band EDGE phone. Both are available from Q2 2006.

Sony Ericsson announces the M608c phone and messaging device, a fully-specified mobile phone and email tool in an extremely stylish, slim device featuring a touch screen and Chinese character handwriting recognition. With a stylish design Sony Ericsson M608c is a great combination of mobile phone and PDA based on new symbian OS 9.1 and UIQ 3.0andoffers users great customisation opportunities as well as the ability to buy personal productivity and other applications from the Sony Ericsson Application shop. push email applications, remote synchronisation and expandable memory give owners a phone and email connectivity in a device that easily fits in their pocket - at just 15mm thick, it is one of the slimmest devices of its kind available.

Sony Ericsson today announces the M600 phone and messaging device. This is a fully-specified email tool and mobile phone rolled into an extremely stylish, slim device featuring a touch screen and handwriting recognition. Sony Ericsson M600 is the second Symbian OS 9.1 and UIQ 3.0 enabled phone in the Sony Ericsson portfolio offering users great customisation opportunities and the ability to buy personal productivity and other applications from the Sony Ericsson Application Shop. New push email applications, remote synchronisation and expandable memory give owners a UMTS phone and email connectivity in a device that easily fits in their pocket. At just 15mm thick, it is one of the slimmest business UMTS devices of its kind.

Sony Ericsson today announced special silver versions of the K800 and K790 Cyber-shot camera phones as used by James Bond in the eagerly awaited new Bond movie, Casino Royale. These exclusive new camera phones which will be available for a limited period of three months, enable the world’s most famous secret agent to stay on top of the action with exactly the same sense of style and performance as Sony Ericsson phones bring to everyday life. So whether it’s ‘enemy surveillance’ or you just want to take high quality photos and share them instantly with friends and family, the Cyber-shot K800 and K790 phones are a must.

Sony Ericsson today kicks off its global marketing campaign for the new Cyber-shot phone with the launch of ‘Never Miss a Shot’, action-packed TV commercial starring top female tennis players Ana Ivanovic and Daniela Hantuchova. The commercial will be supported by an integrated global press and print campaign, point-of-sale, digital and viral marketing activities. ‘Never Miss a Shot’ focuses on a tennis match across the rooftops and skyscrapers between Ana and Daniela. The game begins when a sunbathing Daniela hears a tennis ball being hit by Ana on an adjacent rooftop; she immediately leaps up from her sun bed, grabs her racket and runs to return the ball, the match begins and a dramatic rally unfolds.

Sony Ericsson today announces the K618: a slim, lightweight 3G phone that will launch in selected markets and deliver the perfect mix of mobile phone, multimedia applications and business solutions. The new K618 has been developed for those users that want ‘the best of both worlds’; entertainment on the move & a powerful business tool. This high performance 3G device is as light and slim as a typical 2.5G phone, yet delivers blisteringly-fast speeds for streaming or downloading music & video clips, browsing the web or gaming. And staying in control of your inbox is made easier with support for push email, allowing messages to be sent directly to the phone without having to download them.

Those looking to upgrade or enter the world of 3G with a slim, elegant handset, will love K610im, announced today. K610im is Sony Ericsson’s first GSM/UMTS phone to offer full support for i-mode, the operator service that delivers a richer experience for handling iMail, browsing the Internet and viewing content. Wrapped in desirable Carbon Black casing, this elegantly designed phone is all about quality, from the feel of the keypad to the sharp, crisp image display. Sony Ericsson K610im is a modern classic true to its Sony Ericsson heritage - a highly desirable 3G handset that is accessible to a wide audience.

Sony Ericsson today announces the K610, a slim, lightweight and affordable UMTS imaging phone that opens up the world of 3G for a much wider population. Just 17mm thick and weighing 92 grams, the K610 is the size and weight of a typical 2G stick phone and will be one of the smallest and lightest 3G phones to come on the market. It packs into its slender frame a suite of advanced communications, business and entertainment applications plus a 2 Megapixel camera, Memory Stick removable storage and Bluetooth connectivity.

Three new camera phones from Sony Ericsson announced today make it far easier to take good quality snapshots while out and about, store them as pocket albums in the phone or share with friends and family. Each of these affordable handsets combines good quality digital photography with simple operation to create albums, search for pictures by timeline and send them on by MMS, infrared or email. The phones are the Sony Ericsson K510 with 1.3 Megapixel camera, the Sony Ericsson Z530 Clamshell and the K310. All make perfect partners for everyday connected lifestyles.

Sony Ericsson today announces K320i, its latest ‘snapshot’ camera phone & one that is equally well suited to either the working week or the weekend. Compact and stylish looking, Sony Ericsson K320i is packed with impressive features. As a business tool it includes Bluetooth with Automatic Bluetooth pairing, PC synchronisation and support for push email. When the working day is over, K320i also offers a camera with 4x digital zoom and a fully-specified media player for music & video playback. Sleek styling and a choice of subtle colours makes Sony Ericsson K320i the multi-talented phone you’ll always want with you.