Sony Ericsson’s new Sony Ericsson K770 Cyber-shot phone, is a digital camera, a photo album and an elegant phone all in-one. Still a phone first and foremost, it allows you to send and share your photos as soon as you’ve taken them. At just 14.5mm slim and finished in a fashionable Truffle Brown, the Sony Ericsson K770 can take pictures as good as a standalone digital camera; pictures can be printed up to A4 size. The camera can also be used for video and comes with a powerful photo light for indoor photo-taking and filming.

Sony Ericsson will help you keep your life in shape when on-the-move. The Sony Ericsson K530 is a slim 3G phone that gives full and fast access to the Web, plus performance imaging with a 2 megapixel camera and a variety of news, weather and entertainment features. It will even give you the weather forecast. It’s also the first phone to be compatible with the new GPS Enabler Sony Ericsson HGE-100, also announced today, which plugs into the phone to turn it into your own personal satellite navigation system.

Two new camera phones announced today by Sony Ericsson are set to impress serious camera phone users and occasional picture snappers alike. For those users looking for a camera phone that delivers the picture quality you would expect from a digital camera, the Sony Ericsson K850 is certainly in the frame. This 5 megapixel Cyber-shot phone packs state-of-the-art digital camera features into a slim-design mobile phone.

Everything about the Sony Ericsson Z320 clamshell camera phone makes it ideal for fun-and-style seekers everywhere. So much so that you’ll never want to leave it behind. Share your memories - Discover and enjoy the fun of taking and sending pictures from wherever you are. The Z320 has a 1.3 megapixel camera that can be activated by one press on the navigation key. Refine the camera settings, including night mode and white balance, to get the best shot.

The Sony Ericsson W910 is an HSDPA Walkman phone that is designed for entertainment; whether music, 3D games, video, or high-speed Web access. It’s also geared to let you choose your music, your way. Select Shake control and just flick the phone to control games or skip and shuffle between tracks. Or opt for SensMe and discover music to match your mood and tempo. A potent combination of slim UMTS phone and high performance media player, the Sony Ericsson W960 Walkman phone packs enough punch for up to 8,000 songs and includes a Walkman player for finger-touch navigation around playlists on the large screen.

Up to 700 albums - around 8000 songs - can be stored on the 8GB memory of the W960 Walkman phone. Managing tracks is easy and it can transfer up to 1GB of data, including music tracks, from your PC to the phone in less than three minutes. With two stylish headsets supplied in the box (one of these the new Stereo Bluetooth Headset HBH-DS220) and a music listening time of up to 27 hours, you’re free to dance much more than the night away. Album arts, TV shows and games. You can navigate the W960 and browse media files with the touch of a finger (or stylus). Just press the touch controls to find your way to whatever type of entertainment you need.

For a phone that can’t help but attract attention, look no further than the new Sony Ericsson Z250 clamshell, announced today. Pocket-sized and just 19mm thin, this camera phone is wrapped in an alluring metallic finish, with subtle patterns that catch the light. The Sony Ericsson Z250 still finds room for an impressive feature set, including a good quality camera and storage for up to 200 of your pictures. With an interface that’s simplicity itself, including clear desktop icons and one-click access to key features, the Sony Ericsson Z250 is one phone you’ll want to be seen with.

Are you a budding photographer looking for your big chance to exhibit alongside some of the great creative minds of our time? Would you relish the chance of being the 60th contributor to a groundbreaking project? The Institute of Contemporary Arts is collaborating with Sony Ericsson to launch a pioneering initiative, All Tomorrow’s Pictures, to help celebrate its 60th anniversary and is inviting members of the public to take part via an innovative competition. The winning participant will get to see their work form part of a visionary exhibition as well as having their image unveiled in a beautifully produced hardback book at a gala charity event, both at London’s ICA.

Simple sophistication sums up the Sony Ericsson T250, announced. The stylish metal finish of this compact phone gives it a premium feel that up until now has been the preserve of high end models. Add to this a feature set that makes it easy to stay connected, either with friends or the latest news, and you have the perfect partner for keeping in-touch with style.

Intelligent design Beyond the Mysterious Green and Spring Yellow exteriors, effort has been made to bring design alive with the Sony Ericsson S500. The visuals on the desktop or phone menu can change automatically as the seasons pass or as day turns to night. Hidden illumination appears to highlight a certain event and the keypad glows with energy when the slim slider is opened. Vibrant images Have fun taking shots with the 2.0 megapixel camera and share moments of your life as they happen.