Sony Ericsson announced the launch of the T280, a stylish and affordably priced mobile phone. The Sony Ericsson T280 has a classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, it offers a premium design without the premium price tag. Take the Sony Ericsson T280 mobile phone to the fashion mall and snap a perfect digital photo of a possible new purchase.

Sony Ericsson announced the launch of the T270, a stylish and affordably priced mobile phone. The Sony Ericsson T270 offers a classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, it offers a premium design without the premium price tag. Use the Sony Ericsson T270 at work to send a calendar appointment to a colleague via Bluetooth technology. "The Sony Ericsson T270 builds on the appeal of iconic Sony Ericsson phones like the T610," said Howard Lewis, Vice President and Head of Entry Level products at Sony Ericsson. "The Sony T270 cell phone is good looking the perfect companion for the business user wanting a compact work phone.

Sony Ericsson announced the launch of a new Radio mobile phone, the Sony Ericsson R306 Radio, designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India. "The Sony Ericsson R306 Radio allows you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “The new cell phone certainly looks and sounds the part, offering a radio-inspired design."

Sony Ericsson announced the launch of a new Radio mobile phone, the Sony Ericsson R300 Radio, designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India. "The Sony Ericsson R300 Radio allows you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “The new cell phone certainly looks and sounds the part, offering a radio-inspired design."

Sony Ericsson revealed the Z555, an elegant clamshell phone which combines a rich feature set with striking good looks. It’s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement. Together with the Sony Ericsson Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth Headsets, HBH-PV708, HBH-PV770 and HBH-PV712.

Sony Ericsson announced the W760, the first truly global Walkman phone with tri-band HSDPA, enabling broadband speed downloads of the latest music and content wherever in the world it is used. Offering music on your mobile and much more, the phone delivers built-in GPS to help you find that secret gig, distinctive Stereo Speakers for sharing your music and the latest hit games, including Need for Speed ProStreet.

Sony Ericsson announced the launch of the W350, a Walkman phone that offers the perfect blend of style and function. Featuring for the first time from Sony Ericsson a flip phone that allows you to control your music at your fingertips, it offers a winning combination of ease of use, style and convenience. This latest addition to the Walkman phone family can be used with the new Bluetooth Headset HBH-DS205, also announced today, for the ultimate hands-free music experience.

Sony Ericsson are busy producing various music accessories for mobile phones such as headsets and portable speakers that can pair with a cell phone through a Bluetooth connection. The Sony Ericsson HBH-DS220 is one of these new Bluetooth headsets that can pair with almost any cell phone providing it supports Bluetooth. The Sony Ericsson DS220 Bluetooth headset can be adjusted to every ear by means of the included extra earplugs. The price tag that comes with this headset is not one of the cheapest, 75 Euros and if it's worth its money will show from the following Sony Ericsson DS220 headset review.

• Read our full Sony Ericsson DS220 review!

For the second time, Sony Ericsson ranked highest in US overall customer satisfaction performance among wireless mobile phone brands in the J.D. Power and Associates 2007 Wireless Customer Satisfaction Study. Last week, Sony Ericsson also ranked highest among wireless mobile phones brands in the J.D. Power and Associates Canadian Wireless Customer Satisfaction Study. “Sony Ericsson continues to show a strong commitment to the North American market with an expanding portfolio of compelling devices for every consumer,” said Najmi Jarwala, president of Sony Ericsson North America.

Sony Ericsson revealed a new addition to its Walkman mobile phone portfolio. With its super slim, stylish design, massive 2GB music storage capacity, and 3.2 megapixel camera, the Sony Ericsson W890 Walkman phone promises to hit the right notes with sophisticated music lovers and design connoisseurs alike. "Music connoisseurs who demand the latest Walkman features and fast downloads will absolutely adore the Sony Ericsson W890,” says Ben Padley, Head of Music Marketing at Sony Ericsson. “The W890 Walkman phone combines Sony Ericsson’s undeniable expertise in mobile communications and mobile music to stunning effect.”