Simple sophistication sums up the Sony Ericsson T250, announced. The stylish metal finish of this compact phone gives it a premium feel that up until now has been the preserve of high end models. Add to this a feature set that makes it easy to stay connected, either with friends or the latest news, and you have the perfect partner for keeping in-touch with style.

Intelligent design Beyond the Mysterious Green and Spring Yellow exteriors, effort has been made to bring design alive with the Sony Ericsson S500. The visuals on the desktop or phone menu can change automatically as the seasons pass or as day turns to night. Hidden illumination appears to highlight a certain event and the keypad glows with energy when the slim slider is opened. Vibrant images Have fun taking shots with the 2.0 megapixel camera and share moments of your life as they happen.

The Sony Ericsson T650 is all about detail. The illumination effects on the keypad and the sides of the phone interact with animations on the screen. As these animations move across the display they set off waves of light around the keypad, which stand-out against the reflective stainless steel finish. Powerful by nature Advanced communications, multimedia functions and connectivity are all second nature to the T650. This slim 3G phone conceals a high performance feature set.

Sony Ericsson, the manufacturer that pioneered the development of smartphones, unveils the P1 as the latest addition to its P-series range. “In one sense the Sony Ericsson P1 is an evolution of our P-series smartphones, as it pushes forward the best attributes of its predecessors,” says Steve Walker, Head of Product Marketing at Sony Ericsson. “At the same time there are also significant improvements in design, speed and battery performance.” Building on the feature set of earlier models, the Sony Ericsson P1 supports a wide range of push email solutions and Web browsing applications, plus connectivity via hi-speed UMTS and Wireless LAN.

Sony Ericsson announced its first mobile phone to support Mobile Services Architecture (MSA), the next-generation Java umbrella standard (JSR-248). The Sony Ericsson Z750 clamshell phone is the first phone based on Sony Ericsson's Java Platform 8 (JP-8), supporting a range of new Sony Ericsson Java programming features including instant messaging / chat and presence based functionality, handling banking, payment transactions, user identification and authentication through secure encryption technology, mapping and other location-aware applications.

The Sony Ericsson Z750, announced today at CTIA, is Sony Ericsson’s first tri-band HSDPA phone for the North American Market. This highly stylish handset offers full broadband speed for accessing the web, handling email and picture blogging on the move. A striking clamshell, the Z750 in Phantom Grey or Rose Pink has mirror-like qualities, hiding an external display that lights up to show an incoming call or text message. More than good looks, though, this phone packs the functionality to keep you up-to-speed, instantly and effortlessly, with updates from any number of sources - including the web, true push email and live tickertape RSS feeds that scroll across the phone desktop.

Sony Ericsson’s new W580 Walkman phone announced is the music phone that’s pure street style. This slim slider phone speaks volumes in urban cool while delivering the full-on Walkman phone music experience. It will store up to 470 full-length tracks, has a 2.0 megapixel camera tucked discretely within the slider itself, plus stacks of gaming, sports and entertainment features. “The W580 Walkman phone is designed to match your lifestyle, whether you are in the car or busy at the gym,” explains Steve Walker, Head of Product Marketing at Sony Ericsson. “As well as letting you have your latest music with you at all times, the W580 steps in as your portable photo album and pocket gaming device.

Sony Ericsson announces the Camera Phone Kit IPK-100 specifically for Cyber-shot phone users. The kit includes a tasteful Cyber-shot branded protective case for your cell phone, which can be attached to a belt or kept in a bag, and a mini tripod with flexible legs and friction feet that allows you to hold the camera phone steady for the self-timer. The Sony Ericsson Camera Phone Kit IPK-100 will be available globally from Q2 2007.

Sony Ericsson announces the W660 - a Walkman phone which places an emphasis on style and feel. With a tactile finish that just begs to be touched, it's a classic-design 3G phone available in two distinctive colours, Record Black and Rose Red. Also introduced is a compact new music accessory, the Snap-on Speakers MPS-75, which let you play the tracks stored on your Walkman phone out loud. "The Sony Ericsson W660 has a finish that stands out among its peers," explains Steve Walker, Head of Product Marketing at Sony Ericsson. "Although the Sony- Ericsson W660 places the emphasis firmly on design, it is also a full member of our Walkman phone family, able to store several hundred full-length songs.

Sony Ericsson announces two new 'candy bar' phones; the Sony Ericsson J220 and J120. The Sony Ericsson J120 brings music into an affordable segment with integrated FM Radio, complete with headset. Both the J220 and J120 display Sony Ericsson’s signature styling and premium feel, yet manage to keep simplicity and ease-of-use at the heart of their design.