Sony Ericsson announced the expansion of its carrier channels in the U.S. to include wireless leader T-Mobile USA, starting with the launch of the Sony Ericsson TM506 mobile phone in early September. Sony Ericsson will now reach more than 31 million wireless subscribers through this partnership. The TM506, Sony Ericsson’s first handset supporting T-Mobile’s AWS spectrum (1700/2100), is a compact and stylish clamshell phone that delivers an exceptional Web experience in an eye-catching design.

Shine with the new Sony Ericsson T700, a mobile phone with slim elegance that will help you stand out from the crowd. This flawless cell phone combines timeless design and premium phone features for the mainstream market. Snap a great shot with the 3.2 megapixel digital camera and share it with your friends on your blog or web page. Boogie to the beat from the exquisite sound of the built-in stereo speakers, or through your phone’s colour-matched headset.

The Sony Ericsson W595 is unveiled. “We all want more from our mobile phones than ever before.” said Ben Padley, Head of the Music Category at Sony Ericsson, “If you love music but don’t want to compromise on imaging and video, we have used our expertise as music phone specialists to give users a truly multimedia experience with this latest phone” For the real rocker in you, the Sony Ericsson W595 Walkman, is packed full of innovations for great music and media moments. The W595 mobile phone features a 2.2” bright and large screen for impressing video capabilities. Store and play over 1900 tunes in the 2GB Memory Stick Micro (M2) or share great sounds through the built in stereo speakers.

Sony Ericsson has announced the W902 Walkman for those who want it all. The 8GB Memory Stick Micro lets you store more than 8,000 songs and switches seamlessly from music to media to experience crystal clear video capabilities. No longer do you need to make a choice between music, media and imaging when picking your next phone. The Sony Ericsson W902 Walkman is a phone that goes beyond music and gives users everything they need in one pocket-sized stylish device. Downsize your bag, free your pockets and leave your music player and camera at home - use the premium W902 phone to play your favorite tunes, snap those precious moments or watch crystal clear video on the bright, scratch-resistant 2.2” QVGA display.

Sony Ericsson’s new W302 is packed with impressive Walkman features in an affordable no-compromise 10.5mm slim, aluminium front handset. Targeting all audiences, the phone comes complete with an impressive two megapixel camera, FM radio, TrackID and 512MB Memory Stick Micro (M2).

With the launch of its first 8GB Memory Stick Micro (M2) card, Sony RME (Recording Media & Energy) has pushed up the current 4GB maximum capacity by 100%. To put this in context, upgrading a Sony Ericsson mobile phone with the new 8 GB M2 memory card will give customers a choice of over 5,000 fine quality 5 megapixel photos, over 2000 MP3 songs (4min per song at 128kbps), or over 88 hours of high quality MPEG 4 video (at 192kbps).

Following the amazing success of World View 2007, which received more than 70,000 entries from every corner of the world, World View is back for its third and biggest year yet. This unique online competition gives everyone the opportunity to share their camera phone photography with a global audience. With an exciting, interactive website and unbelievable new prizes, Sony Ericsson World View 2008 - the ultimate camera phone photography competition, is set to be more popular than ever.

The C905 is Sony Ericsson’s first Cyber-shot slider and its most advanced camera phone yet. With an 8.1 megapixel camera and real camera flash amongst its cutting-edge capabilities, it offers easy photo-taking in a phone that derives its looks from a digital camera and offers the picture quality to match. “The Sony Ericsson C905 CyberShot has been developed to make us all better photographers! That means making it easier to take great shots and never missing that magic moment.” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “The 8.1 megapixel Sony Ericsson C905 is a viable alternative to a digital camera.”

Sony Ericsson just launched its new S302 Snapshot mobile phone. The Sony Ericsson S302 Snapshot has been designed - good looks, must-have features and a pocket-sized slim design. “The Sony Ericsson’s C302 CyberShot has been developed to make us all better photographers! That means making it easier to take great shots and never missing that magic moment.” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “The Sony Ericsson S302 is perfect for those who don’t want to miss a moment and like to send or Bluetooth their photos to their friends.”

Sony Ericsson is putting gaming at the heart of its latest phone release. Targeted firmly at a youth audience, the Sony Ericsson F305 with Motion Gaming lets users control games with the flick of a wrist or the swing of an arm, and then see the results straightaway on the screen. Using advanced motion sensor technology, the phone can, for example, follow your actions to imitate bowling or casting a fishing line. With the Sony Ericsson F305 your favourite game is only one-click away. Enjoy the full gaming experience with stereo speakers, which also come in handy for sharing the latest track on the media player. Add a 2.0” screen into this pocket-sized slider phone and the F305 takes playing games on your mobile to a whole new level.