Sony is taking in-car personal navigation to the next level by introducing its range of slim-line, wide-screen nav-u personal navigation devices - the NV-U93T, NV-U83, NV-U73T and NV-U53. The range includes two 4.8” wide-screen models with Bluetooth and two compact 4.3” wide-screen models to enable road warriors to pick the one best suited to their individual needs. NV-U93T and NV-U83: High-end, state-of-the-art personal navigation In order to accommodate the growing demand for hands-free calling, Sony’s award-winning, high-end personal navigation models for advanced users now include Bluetooth technology. Simply pair the NV-U93T and NV-U83 with your Bluetooth mobile phone and receive and make calls in the car without compromising security.

Integrating technology from the original, ultra-premium QUALIA 004 SXRD front home theater projector first introduced in 2004, Sony Electronics unveiled two full high-definition 1080p BRAVIA projectors (models Sony VPL-VW200 and Sony VPL-VW60) that offer the ultimate in cinema-like performance for the home theater. The new 1920 x 1080 progressive Silicon X-tal Reflective Display (SXRD) projectors feature 24p True Cinema technology that, when paired with high-definition components like Sony’s BDP-S2000ES Blu-ray Disc player, displays movies more like they are intended by their directors with smooth, film-like images.

Sony Europe’s Recording Media & Energy (RME) division announced the launch of its Sony Memory Stick PRO-HG product line-up earlier this year and started the first shipments at the beginning of August . The “Sony Memory Stick PRO-HG” is an extended format of the “Sony Memory Stick PRO” format, offering high performances to meet the stringent demands of end users using digital entertainment equipments.

Sony announced the availability of a new digital media player in Europe - the Sony S510 Walkman. The new Sony S510 Walkman digital media player will support an open platform and include support for Windows Media technology, providing greater choice for downloading and managing music, video and photo collections. Whatever their needs consumers will now be able to quickly and easily transfer their content from their PCs to their Walkman digital media player. The Sony S510 player supports security-enhanced Microsoft Windows Media Audio (WMA), as well as non-secure AAC and MP3 music formats, plus JPEG files for photos, in addition to the AVC (H.264/AVC) Baseline Profile and MPEG-4 video codecs.

Sony announced the availability of a new digital media player in Europe - the Sony S610 Walkman. The new Sony S610 Walkman digital media player will support an open platform and include support for Windows Media technology, providing greater choice for downloading and managing music, video and photo collections. Whatever their needs consumers will now be able to quickly and easily transfer their content from their PCs to their Walkman digital media player. The Sony S610 player supports security-enhanced Microsoft Windows Media Audio (WMA), as well as non-secure AAC and MP3 music formats, plus JPEG files for photos, in addition to the AVC (H.264/AVC) Baseline Profile and MPEG-4 video codecs.

Sony announced the availability of a new digital media player in Europe - the Sony A810 Walkman. The new Sony A810 Walkman digital media player will support an open platform and include support for Windows Media technology, providing greater choice for downloading and managing music, video and photo collections. Whatever their needs consumers will now be able to quickly and easily transfer their content from their PCs to their Walkman digital media player. The Sony A810 player supports security-enhanced Microsoft Windows Media Audio (WMA), as well as non-secure AAC and MP3 music formats, plus JPEG files for photos, in addition to the AVC (H.264/AVC) Baseline Profile and MPEG-4 video codecs.

Now it’s easy to check shots captured with any HDV or DV camcorder while you’re in the field, in a hotel room or in the office. Sony announces the world’s first HD Video Walkman – the portable solution for viewing HDV and DV tapes while you’re on the move. Packed with professional features, the versatile GV-HD700E plays back HDV as well as miniDV tapes (SP and LP). Its ability to record HDV1080i/DV signals from an external source also makes it ideal as a back-up deck for professional videographers covering weddings and other events. The clear, bright 7-inch widescreen (16:9) LCD offers a resolution of 1,152K (800x480x3[RGB]) dots for monitoring video and still images.

The super-smart, great value new Sony NWD-B100 Series Walkman MP3 Player makes it easy to connect with your precious music collection whenever and wherever you want. Weighing just 30g, the stylish NWD-B100 Series slips effortlessly into a pocket or bag. But despite its tiny size, it’s packed with clever technology that takes the stress out of managing your music files - even if you’re a committed technophobe.

Sony is to launch a major Pan-European marketing campaign to demonstrate the breadth and depth of the company’s HD proposition and to educate consumers about the intricacies of HD. While there is currently high awareness of HD, there is still a significant lack of understanding amongst consumers, with only 59% having heard the term ‘HD Ready’ and 13% knowing about ‘Full HD 1080’. The Sony HD marketing campaign aims to educate and inform consumers about the benefits of HD, and will comprise of TV / cinema advertising, in-store branding, a targeted online PR campaign, dedicated HD Flash microsite and a ‘Guide to HD’ DVD which will provide consumers with an insight into the full range and benefits of HD.

Those who grew up in the time of the Sinclair, Atari and Commodore gaming consoles, where games were the order of the day, or those who entered the gaming world solo or online with their PC, but who chose digital photography as a ‘serious and responsible’ hobby, will reminisce, with melancholy, about last March 23rd 2007 when the Sony PS3 was introduced officially in Europe. Nevertheless, it doesn’t have to remain nostalgia. I found the perfect excuse to account for the purchase of a Sony PlayStation 3; the PS3 console has a few built-in card readers that make it possible to play your digital (family) photos in large format in a digital photo album.