Apple introduces iTunes 9, the latest version of the world’s most popular software application to purchase, manage and play media, packed with innovative features such as iTunes LP, Home Sharing and Genius Mixes, as well as a redesigned store and improved syncing. Apple iTunes 9 makes it easier than ever to discover, purchase and enjoy your music, movies, TV shows, and apps for Apple iPhone and iPod touch from Apple’s revolutionary App Store. Plus, Home Sharing now lets you easily transfer songs, movies and TV shows to other computers in your home.

The new Palm Pre mobile phone gives travelers a new way to plan, monitor and make informed decisions about their travel plans, with a mobile flight tracking application developed for Pre by FlightView, the leader in real-time, accurate and actionable flight information. The FlightView application is available via Pre's on-device beta App Catalog. Running on the new Palm webOS mobile platform, Pre brings together your important information from where it resides - on the mobile phone, at work or on the Web - into one logical view.

Pioneer in premium pet care and nutrition, Eukanuba continues to innovate and meet the needs of today's active pet owner with the introduction of the Eukanuba OFF LEASH iPhone application. The industry-first mobile dog expert iPhone application is available to download free and enables dog owners to locate the dog parks closest to them at any moment in time. The new Apple iPhone application is perfect for today's mobile lifestyle, iPhone users simply tap into the "Locate Me" feature and within seconds the five nearest dog parks will populate the screen, complete with a map and driving directions.

Men’s Health, the largest men’s lifestyle magazine brand in the world, announced the launch of its first Apple iPhone software application, “Men’s Health Workouts.” The $1.99 iPhone application includes 18 exclusive workouts and 125+ exercises from the world's top strength coaches, athletes, and fitness experts. Each workout features step-by-step instructions, high-quality photos, advanced logging functions, and is powered by a one-of-kind circuit training interface. “Men’s Health Workouts” is available for the iPhone and iPod Touch for $1.99 from Apple’s App Store.

Elvis Presley Enterprises, along with Resolute Games Corporation, announced the release of “Elvis Mobile”, a free Apple iPhone software application available to iPhone or Apple iPod Touch users via the iTunes App Store. Elvis Mobile puts Elvis Presley at your fingertips with this easy-to-use and interactive software application. Features of the new Elvis Mobile application allow fans to view newly released pictures and videos, listen to podcasts from Elvis Radio, provide Graceland Livecam access, and even report Elvis sightings around the world. Content on Elvis Mobile will be maintained by Elvis Presley Enterprises and updated daily.

Alarm, the leading provider of wireless and web-enabled security and monitoring technology, announced a free Apple iPhone application for remote home and business security monitoring - providing on-the-go consumers with unprecedented awareness of what’s happening at their properties in real time. The new Apple iPhone software application connects 'Alarm' customers to their security systems from anywhere.

Golfshot, an easy and efficient scorecard app that automatically generates tour quality statistics and allows golfers to share and compare their rounds, will be available on the Apple App Store beginning today. Shotzoom Software, maker of Golfshot, is leveraging their developer history in creating professional statistical analysis software to bring real game statistics to amateur sports. Golfers can now score their rounds, view detailed game analysis, and share rounds with friends on the world’s most popular smartphone.

Apple previewed its Apple iPhone OS 3.0 software and announced the availability of a beta software release to registered developers. The Apple iPhone beta software release includes an updated Software Development Kit with over 1000 new Application Programming Interfaces (APIs) including In-App Purchases; Peer-to-Peer connections; an app interface for accessories; access to the Apple iPod music library; a new Maps API and Push Notifications. “The new Apple iPhone operating software is a major software release packed with incredible new features and innovations for iPhone customers and developers alike. It will keep us years ahead of the competition,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.

Transparent Language announced the release of its new Apple iPhone language learning application - Byki Irish. Available for download, the Byki Irish for Apple iPhone and iPod Touch app will be free on St. Patrick’s Day (March 17). After St. Patrick’s Day, Byki Irish will cost $7.99 for the first 30 days as a special introductory price and $9.99 from then on. Byki Irish for iPhone comes with more than 1000 words and phrases, including some special vocabulary for St. Patrick’s Day, all taught through Byki’s rapid, 3-step learning process. Every word and phrase includes native speaker sound, and Byki Irish for iPhone includes the popular SlowSound function that allows users to slow down the audio to help perfect their pronunciation.

Shazam, the world’s leading mobile music discovery provider, announced its top rated mobile application is now available across Europe on the Android platform, following its successful launch in the UK and US markets in 2008. Shazam allows users to identify music by holding their mobile phone towards an unknown song and ‘tagging’ a track. Users can then go on to purchase tracks through the Amazon MP3 store, automatically access more information and become ‘friends’ with artists through their MySpace pages. Shazam was the third most popular application when the Android Marketplace launched, and since has generated more than 6,000 reviewers giving it a 4.5 star out of 5 star rating.