Apple previewed its Apple iPhone OS 3.0 software and announced the availability of a beta software release to registered developers. The Apple iPhone beta software release includes an updated Software Development Kit with over 1000 new Application Programming Interfaces (APIs) including In-App Purchases; Peer-to-Peer connections; an app interface for accessories; access to the Apple iPod music library; a new Maps API and Push Notifications. “The new Apple iPhone operating software is a major software release packed with incredible new features and innovations for iPhone customers and developers alike. It will keep us years ahead of the competition,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.

Transparent Language announced the release of its new Apple iPhone language learning application - Byki Irish. Available for download, the Byki Irish for Apple iPhone and iPod Touch app will be free on St. Patrick’s Day (March 17). After St. Patrick’s Day, Byki Irish will cost $7.99 for the first 30 days as a special introductory price and $9.99 from then on. Byki Irish for iPhone comes with more than 1000 words and phrases, including some special vocabulary for St. Patrick’s Day, all taught through Byki’s rapid, 3-step learning process. Every word and phrase includes native speaker sound, and Byki Irish for iPhone includes the popular SlowSound function that allows users to slow down the audio to help perfect their pronunciation.

Shazam, the world’s leading mobile music discovery provider, announced its top rated mobile application is now available across Europe on the Android platform, following its successful launch in the UK and US markets in 2008. Shazam allows users to identify music by holding their mobile phone towards an unknown song and ‘tagging’ a track. Users can then go on to purchase tracks through the Amazon MP3 store, automatically access more information and become ‘friends’ with artists through their MySpace pages. Shazam was the third most popular application when the Android Marketplace launched, and since has generated more than 6,000 reviewers giving it a 4.5 star out of 5 star rating.

Soonr announced the launch of the world’s first iPhone application that uses the power of cloud computing to keep business people in touch with their documents anywhere they go. A free version is available starting today from the Apple App Store with expanded versions offered through leading mobile operators and SaaS providers. Just as today’s mobile phones let you send and receive emails while on the go, Soonr now makes the documents on your Mac or PC completely mobile. Soonr automatically and instantly backs up your files in your “personal cloud,” making them always available to you.

Houdah Software is pleased to announce the immediate availability of ACT Currency 2.0. This is a major - yet free - update to Houdah Software's universal currency converter for the Apple iPhone and Apple iPod Touch. ACT Currency 2.0 software features an all new user interface design and expands the automatic download of exchange rates to support 190 world currencies. You may add more currencies as needed. For these you will need to manually enter exchange rates. ACT Currency is a universal currency converter. It is your ultimate travel companion. ACT Currency is priced at $1.99 (USD) and available exclusively through Apple's App Store. The software update is free for existing customers.

New Mobile Shopping Application Combines Selection from Amazon and Thousands of Retailers with Popular Amazon Shopping Features and Innovative New Feature “Amazon Remembers” Amazon announced its Amazon application for Apple iPhone and iPod touch is now available on the Apple App Store. The Amazon app offers an easy way for users to search and browse for products offered by Amazon and thousands of retailers like Target and Macy’s, access Amazon’s popular shopping features such as Customer Reviews, and purchase using 1-Click Shopping and Amazon Prime.

Make Your Day Media announced availability of its new time management application, RemindYou, for the Apple iPhone mobile phones. RemindYou is a simple, yet powerful application which turns the Apple iPhone into a time management dynamo by significantly increasing access to the user’s appointment schedule. RemindYou syncs iCal, Outlook, or Entourage events to the lock screen of the iPhone and displays upcoming appointments every time they use the mobile phone.

Nokia announced that its highly anticipated update for Nokia Maps has left beta stage and is now ready for consumers to download. Downloaded over 240,000 times since announced in February, Nokia Maps 2.0 update has improved its optional Car Navigation, enhanced its pedestrian navigation, added multimedia city guides, now offers satellite images, and is sporting a redesigned user interface. Nokia's mapping and navigation solutions give people navigation features, local content and world maps directly on their mobile device, in a way that only connected devices can.

SNAP Mobile, Nokia's end-to end solution for connected mobile gaming in Java technology, has today announced its latest Software Development Kit (SDK 2.0). After several years of market deployment and continuous technology development based on developer feedback, the SNAP Mobile SDK 2.0 has evolved to make game development even more intuitive with a simpler API, faster emulation and testing tools. The SDK is free of charge and available through Forum Nokia, the largest mobile development community worldwide with 3.4 million registered members.

Microsoft introduced two new products to help photographers manage their digital photos in a new way using location data, a process known as geotagging. Geotagging is an new way to organize your digital photos that was previously available only to those with technical expertise. Microsoft Software makes geotagging available for all photographers and can be downloaded for free at the Microsoft Website. Microsoft also released Expression Media 2, which is part of the Expression family of products for creative professionals. It's designed to help reduce the amount of time required by photographers to manage and organize large collections of photos and other digital media, and it includes geotagging functionality.