SNAPin Software, the leader in mobile interaction management, announced the availability of SelfService Configure software that turns unbranded mobile phones into operator-specific handsets right at the point of sale. Orange UK is the first mobile operator to use SelfService Configure-enabled SIM cards with live subscribers. Orange is testing SelfService Configure's ability to install and manage a customised brand experience, including operator-specific settings and applications, on an otherwise unbranded mobile phone at point of sale.