Rollei is getting started in the third dimension in 2011 by presenting its first-ever consumer products for an 3D experience with the Rollei Powerflex 3D digital camera and the Rollei design line 3D digital picture frame. Rollei’s new 3D consumer electronic devices are equipped with the special Parallax Barrier Display Technology, so that you can marvel at 3D digital pictures and videos without any special glasses whatsoever. With Rollei’s Powerflex 3D digital camera, it is possible to easily produce 3 dimensional photographic and video works of art by yourself. Two camera lenses that work simultaneously with 1/2.5" CMOS image sensors record 3D photos with a maximum resolution of 2592x1944 pixels.

Rollei’s 7-inch Designline 3D digital picture frame draws its viewers into the third dimension and shows 3D pictures with a resolution of 800x480 pixels. It's practical: The scope of delivery include the “Blaze Video Magic 3.0” software that helps to convert 2D images into 3D pictures or videos with just a few mouse clicks on the computer. It is possible to emit an AV-Out signal via TV cable. Besides its 3D function, the Rollei Designline 3D picture frame provides innumerable other features that go far beyond the performance of other digital picture frames. For example, the 16:9 picture frame plays MP3 files via integrated stereo speakers and has an E-book function.