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Asus Eee PC review | Introduction

Published on: Saturday, July 5th 2008                   Written by: Marco den Engelsman - Photography by: Mark Peters

Asus Eee PC test

I t did bring about some excitement; the introduction of the Eee PC of Asus in the Netherlands. Retailer Central Point had never before received so many orders for a new product in one day. In the meantime, analysts are trying nervously to place this new phenomenon in a category. The new ASUS Eee PC mini laptop has been a sales hit right from its very launch, according to online computer retailer Central Point. 'There have never been more orders on our web site in one day for a new product', says Central Point director Brian Speelman. 'What's even more striking is the fact that costumers order nearly only the fastest 4GB model. The most popular colour is white. The simpler models in pink, green and blue are wanted by companies that would like to apply their company logo to it.'

Asus Eee PC review

 

Asus Eee notebook PC

Asus Eee notebook PC

Asus Eee PC is an addition, not a threat

It became clear from the latest survey conducted by Central Point in June 2008 (among more than 850 respondents) that 81% of notebook users consider the Asus Eee PC as an additional small PC and not as a replacement for their current laptop. Market research office IDC agrees with this. They also consider the mini laptop to be an addition and not a threat to regular laptop sales. Cheap laptops are in the spotlight as a potential solution for the digital gap that plays a role mainly in underdeveloped countries. However, IDC remains convinced that these laptops will also succeed in the already developed PC markets as a mobile second notebook. IDC forecasts that affordable laptop sales worldwide will increase from 500,000 pieces in 2007 to 9 million in 2012. The total money involved in this market will be 'only' three billion dollars due to the low price of the device. This is 5% of the total of money involved in the regular laptop market for consumers.

Asus Eee PC review

Asus Eee PC review

Eee PC small and ‘cheap' notebook

IDC considers a laptop with a price below 500 dollar, a screen between 7 and 10 inches, support of wireless networks and a full operating system that supports applications of third parties, as a cheap laptop. 'Despite its potential, the cheap laptop will not be adopted by consumers worldwide' according to Bob O'Donnel, vice president of IDC. 'The price difference with an average laptop is just too marginal. The consumer is probably going to pay that small amount of extra money to purchase a traditional laptop. Representatives that are aware of the small profit margin on the budget notebooks will probably recommend the devices as an additional product, not as a full notebook.'

 

Asus PC touchpad

Asus PC touchpad

Eee PC webcam

Eee PC webcam

Eee PC Series

Eee PC Series

 
 
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