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HTC Smartphones | Press conference

Published on: Wednesday, October 10th 2007                   Written by: Dennis Hissink - Photography by: Mark Peters

HTC Smartphones

H TC Netherlands gave their third press conference in the Amsterdam Arena in the Netherlands. Mark Moons, Country Manager Benelux and spokesman for HTC Netherlands looked back on the first half of this year, 2007, and compared it with the first half of 2006 regarding the market share they possessed at that time. Canalys data show a market share increase from 11.2 to 14.4%. At the same time it becomes apparent that Windows Mobile as operating system for the smartphone is the undisputed market leader with a total market growth of 17.6%. Resulting in a market leadership in the Netherlands for HTC phones for Windows Mobile Smartphones with a share of 69% (first half of 2007) as is shown in a diagram by Canalys.

HTC Smartphones

 

HTC Touch

HTC Touch

HTC Touch smartphone

Interesting is the fact that 40% of this market share consists of HTC branded mobile phones. This means that HTC are coming on strong as a brand and slowly but surely loosing their status as HTC operator. According to Mark Moons the time has come to replace the current cell phones for a smart phone; the latter will change the market completely. HTC's current top hit is the HTC Touch mobile phone. It is even considered to be the best introduction and best selling HTC cell phone ever. Over 800.000 pieces have been sold in Europe and Asia so far. The United States will follow soon, but they are still waiting for the HTC Touch to be launched there.

HTC Touch Dual

HTC Touch Dual

HTC Touch Dual phone

Experiences gained with HTC Touch and feedback from the market and the consumer were used to carry out various updates and to further develop the handset towards a new Touch concept: the HTC Touch Dual. The HTC Touch Dual is the latest generation of HTC Touch handsets equipped with the so-called TouchFLO technique. Besides that the HTC Touch Dual offers more speed, has a 400Mhz processor and 256MB ROM and 128MB RAM memory. A lot of effort was put into the speed of the communication possibilities. The HTC Touch Dual supports UMTS and HSDPA but the WiFi function is blocked. That might be the case because providers are not very fond of a combination of WiFi traffic and UMTS and HSDPA enabled mobile phones.

 
 
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