PriceRunner, Europe's most comprehensive and impartial price comparison company and part of ValueClick Europe, announced it has selected Picsel Technologies, the provider of one of the world's leading most advanced mobile platforms, to deliver the first free, fully comprehensive mobile price comparison service. The service is to be piloted in the UK in Q2 2007, and rolled out to Sweden, Germany, France and the US over the next 12 months. PriceRunner, which designs its services around the needs of the consumer, is introducing its mobile service to help empower shoppers wherever they are, to find the best price before purchasing products and services.