Olympus announces the new Olympus WS-321M and Olympus WS-311M, the ultimate hybrids of Digital audio players, music players and portable storage devices. They are equipped to play both MP3 and WMA (Windows Media Audio) music files with rich tonality and record in Stereo for hours and hours. Requiring no USB cable, their slim, portable bodies are able to transport essential files directly to and from a computer just like a USB flash memory drive. A new, larger LCD rounds-out the total package with enhanced viewing and navigational ease. "Our WS-Series audio devices are ideal for work and play," said Andy Flagg, director, Sales and Marketing, Olympus Imaging America Inc.

Creative, a worldwide leader in digital entertainment products, introduced a brand new 16GB model of the popular Creative ZEN V Plus MP3 Player to music and video enthusiasts everywhere. With its 16GB memory capacity, the small and beautiful Creative ZEN V Plus can now store a massive 8,000 songs* and view even more video clips and photos. This incredibly tiny yet lightweight wonder offers up to 15 hours of continuous MP3 music and video playback in outstanding audio quality. It also features full-colour photo viewing capability and built-in FM radio. The Creative ZEN V Plus 16GB will be available exclusively from 8 August 2007 onwards at The Creative Stores at Marina Square, Plaza Singapura and International Business Park.

The super-smart, great value new Sony NWD-B100 Series Walkman MP3 Player makes it easy to connect with your precious music collection whenever and wherever you want. Weighing just 30g, the stylish NWD-B100 Series slips effortlessly into a pocket or bag. But despite its tiny size, it’s packed with clever technology that takes the stress out of managing your music files - even if you’re a committed technophobe.

PowerLinx, Inc. a developer, manufacturer, and seller of power line communication products and SeaView Underwater Camera Systems, announced that their Tune Dog music system will be 100% compatible with the new Apple iPhone. PowerLinx Tune Dog music system can connect to the Apple iPhone while it is charging or playing, whether in a docking station or not. The user simply connects the Apple iPhone to the Tune Dog sender and then speakers can be placed anywhere in the home where they are connected to the Tune Dog receiver. The Apple iPhone’s music is then transmitted through the home’s existing electrical wiring, delivering crystal-clear music through the speakers rather than the ear buds.

AMD announced the availability of the AMD LIVE! Home Cinema, a state-of-the-art home entertainment system with built-in audio amplification that leverages the performance of a PC. The AMD LIVE! Home Cinema helps simplify digital entertainment by consolidating audio visual (AV) devices, digital media files and Internet access into an easy-to-use, all-in-one “living room” solution with just one remote control.

Cardo Systems, Inc., a leading developer and manufacturer of advanced wireless Bluetooth devices for the consumer electronics market, announced its new Cardo S640 Bluetooth headset, providing all the advantages of hands-free wireless communication in a uniquely inconspicuous way. Measuring just 1.77 x 0.70 x 0.91 inches (about half the size of a thumb!) and weighing in at just 0.58 oz (16.7 g), this ultra-small, inconspicuous Bluetooth headset delivers superb audio quality in a highly polished black design that clips easily to clothing. Equipped with a comfortable, lightweight ear bud, the headset’s remarkably small size also makes it easy to be tucked away and to be carried when not in use.

Beatnik, Inc., the leading provider of audio software solutions for mobile devices, announced the next generation in mobile music software that enables high fidelity, full track music services to be delivered directly to low cost, mass market phones over existing 2.5G networks. Users of the Beatnik Mobile Music Player experience the same high quality digital music playback as with standalone players, with the added benefit of being able to browse and purchase new songs for immediate delivery and playback on their mobile phone. The optimised, standard file format used - up to ten times smaller than equivalent quality digital encoding - enables full track over the air downloads over bandwidth limited networks such as GPRS.

SanDisk Corporation, the second largest seller of MP3 players in the United States, announced the new Sansa Shaker MP3 player designed for kids and families. A fun and unique music player, the Sansa Shaker features many ways to enjoy and share songs, including two headphone jacks, a built-in speaker to listen without ear buds, and the ability to play SD cards loaded with your favorite music.

Sony’s new AM/FM CD receiver for the car with Bluetooth technology (model MEX-BT2500) multi-tasks as both a CD player and a wireless streaming device. Drivers can make safe, hands-free phone calls, listen to MP3 formatted CDs or wirelessly connect to Bluetooth-compatible digital music players on the road. “This car stereo offers more functionality for less,” said Brennan Mullin, director of marketing for mobile electronics at Sony Electronics. “With Bluetooth hands-free technology and audio streaming capabilities, you can’t afford not to have it in the car. This is a perfect solution so drivers can communicate on their cell phones while driving.”

Fraunhofer Institute for Integrated Circuits IIS is introducing a new mp3 surround streaming module that allows manufacturers to build web radios featuring true 5.1 surround sound. Visit booth R35.01 to learn more about mp3 surround and many more innovative technologies for the music business. Mp3 surround compresses surround music in a highly efficient way and is fully backward compatible with existing mp3 players. With the mp3 surround streaming module, high-quality surround music can now even be streamed over the internet at bit rates normally used for stereo mp3. This allows mp3 web radios to introduce surround music in a smooth, compatible, and cost-effective way and to distinguish themselves from stereo-only competition.