Perfect for today’s active lifestyles, the ultra-compact new Sony Walkman B140 Series teams hot styling and stunning value with unmatched Sony Walkman sound quality. Striking looks are enhanced by a choice of four appealing colour options with co-ordinated headphones. Black, red and pink finishes are the perfect match for this season’s hot Sony Vaio Type C notebook and Cyber-shot S Series camera models. Despite its tiny size, you’ll enjoy a generous 18 hours music playback time. And if you’re in a hurry, a fast 3 minute charge is all’s that needed to power up for 90 minutes of listening.

Apple introduced the all-new Apple iPod shuffle, the world’s smallest music player at nearly half of the size of the previous Apple iPod model, and the first music player that talks to you. The revolutionary new VoiceOver feature enables iPod shuffle to speak your song titles, artists and playlist names. The third generation iPod shuffle is significantly smaller than a AA battery, holds up to 1,000 songs and is easier to use with all of the controls conveniently located on the earphone cord. With the press of a button, you can play, pause, adjust volume, switch playlists and hear the name of the song and artist. iPod shuffle features a gorgeous new aluminum design with a built-in stainless steel clip that makes it ultra-wearable.

At the Consumer Electronics show in Las Vegas, Sony unveiled its latest Walkman MP3 players. They include the W-series Walkman MP3 player NWZ-W202, featuring a cord-free, wearable design, and the X-series Walkman Video MP3 player (Sony NWZ-X1000) models that not only support Wi-Fi technology - but for the first time - features both an Organic Light Emitting Diode (OLED) touch screen and digital noise cancellation capability.

Memorex, a portfolio brand of Imation Corp, announced the addition of TouchMP, its first touch screen portable media player (PMP) to its stylish line of consumer electronics. The 8GB Memorex TouchMP connects consumers to memorable video and audio moments with ultimate portability. Whether you’re looking for a great travel diversion, a way to share photos and video with friends, or simply to enjoy favorite music, Memorex TouchMP offers a smart and affordable option. The Memorex MP3 player will be on display at the Pepcom Digital Experience event at The Mirage Hotel in Las Vegas.

Sony introduces its new Walkman MP3 player line-up. The new Walkman X series delivers the ultimate personal entertainment experience. Packed with latest Sony audio and video technology, it’s the perfect choice for anyone who’s serious about enjoying their digital media collection on the move. The slim, compact and beautifully styled X series fits easily into your pocket. The Sony Walkman X-series MP3 player is also the first Walkman to feature a 3-inch widescreen OLED touchscreen meaning videos and digital photos stand out with incredible colours and contrast, while response time is super-quick for breathtaking results with fast-moving action like sports.

Sony Media & Peripherals Europe (MPE) has launched a new range of pocket-sized multi-function digital recorders. Ideal for recording lectures, meetings, presentations and music as well as doubling as portable data storage, these devices combine up to 2GB capacity with the speed and convenience of a direct USB 2.0 connection to PCs and Macs. The Sony ICD-UX71FP and Sony ICD-UX81FR offer 1GB and 2GB storage respectively and both models feature an FM tuner for enjoying and recording radio on the move. The Sony ICD-UX71FP is available in Pink, while the Sony ICD-UX81FR is finished in Red.

SanDisk, the inventor and world’s largest supplier of flash storage cards, unveiled the new SanDisk Sansa slotRadio player and companion line of slotRadio music cards designed especially for the casual music consumer. The SanDisk Sansa slotRadio music player is a small, stylish, portable music device that comes bundled with a slotRadio card preloaded with 1,000 songs handpicked from the Billboard charts, and professionally arranged into a variety of genre-themed playlists.

SanDisk, a leading seller of MP3 players and flash memory cards, unveiled the Sansa slotMusic player, the easiest MP3 player for loading and listening to music on the go. The plug & play, SanDisk portable music player was specially designed for use with the new slotMusic cards available today in the United States. In addition to the SanDisk Sansa-branded player, SanDisk has created personalized, branded slotMusic players for popular artists such as Robin Thicke and ABBA. slotMusic Players will be available in the coming days at United States stores, including Best Buy and Wal-Mart.

Sony Ericsson introduced the Sony-Ericsson MBS-900 Wireless Home Audio System. Perfect for those who want to be first with all the audio gadgets, the unique innovative design of the Sony Ericsson Wireless Home Audio System MBS-900 makes a real stylish statement in a home. The Sony-Ericsson MBS900 sound system connects wirelessly to your mobile phone through Bluetooth giving crystal-clear sound through the high quality, dual speaker and sub-woofer system.

With its latest range of GoGear audio and video players Philips sets a new standard in sound quality on the go. The Philips-patented FullSound technology puts the liveliness and natural dynamics back to MP3 music. Consumers experience the same sound quality as in their living room. The stylish premium model of the range, the GoGear SA52 also comes with high-end in ear headphones which support the great sound experience of these portable audio and video players.