The newest generation of Microsoft portable media players, the Zune HD, had its own spot during the Consumer Electronics Show 2010 in Las Vegas. Visitors could listen to content and also receive a detailed explanation to convince them that the current content-service offered by Microsoft can be very attractive for them. The Microsoft Zune HD has a built-in HD radio receiver with a higher quality of sound. Via the HD radio stations, listeners get direct access to music and information about the artist. When the broadcast contains a track that you don't really like, you can switch to HD2 or HD3 to listen to a different one. Multitasking indeed!

The introduction of the new iPod Touch caused for some disappointment. Not because of its several shortcomings in audio quality, but because one of the expectations was that the new iPod would be equipped with a digital camera. The iPod Touch Video was expected to be introduced, so that the iPod Touch could record video clips with the camera. Why the digital camera is missing in the new iPod Touch is still unclear until now, but the most persistent rumors say that it was because it did not pass the quality control. That made it the end of the story for the iPod Touch Video, and the Apple fan was presented with a new, yet less impressive iPod Touch.

Apple announces the new iPod touch line-up starting at the breakthrough price of just $199, giving users a great iPod, a great pocket computer, a great game player and access to Apple’s revolutionary App Store with over 75,000 applications. Apple iPod touch features Apple’s revolutionary Multi-Touch user interface, a gorgeous 3.5-inch widescreen glass display, Wi-Fi, Bluetooth, and a built-in accelerometer and speaker-all in an amazingly thin metal design that slips easily into your pocket. The 8GB Apple iPod touch is now available for just $199, along with new MP3 player models which deliver twice the capacity for the same price, with the iPod touch 32GB model for $299 and 64GB model for $399.

Apple announce that iPod shuffle, the world’s smallest music player and the first music player to talk to you, is now available starting at just $59 in five great colors. iPod shuffle’s intuitive controls are conveniently located on the headphone cord, letting you navigate and enjoy music without even looking. With the press of a button, you can play, pause, adjust volume and switch playlists, plus the VoiceOver feature lets iPod shuffle speak song titles, artists and playlist names. The new Apple iPod shuffle is available worldwide today in a new 2GB model for just $59 and a 4GB model for $79, and both models come in silver, black, pink, blue and green.

Also available, the new Walkman E440K is an ‘all-in-one’ kit that includes the Walkman E440 video MP3 player, plus a matching Digital Linear Phase Speaker System. Adding even more versatility to your Walkman listening experience, the slim, compact stereo speaker unit gives you even more great ways to share and enjoy premium Walkman sound. It’s a great alternative to headphone listening, whether you’re travelling, working or relaxing at home. The new Sony Walkman E440 music player slots neatly into the curvaceous docking speaker unit that’s available in a choice of co-ordinating black or pink finish options.

The slim, chic new Sony Walkman E440 Series is a perfect introduction to the amazing world of Sony Walkman sound and video quality. Just 9.3mm thin and available in black and red, the super-compact Sony Walkman E Series slips easily into a pocket or bag. Despite its small size, it’s packed with serious features to enhance enjoyment of your personal media collection. The generously sized 2-inch QVGA Colour LCD screen offers a crisp, detail-packed view of videos, photos, album art, playlists and other functions.

Perfect for today’s active lifestyles, the ultra-compact new Sony Walkman B140 Series teams hot styling and stunning value with unmatched Sony Walkman sound quality. Striking looks are enhanced by a choice of four appealing colour options with co-ordinated headphones. Black, red and pink finishes are the perfect match for this season’s hot Sony Vaio Type C notebook and Cyber-shot S Series camera models. Despite its tiny size, you’ll enjoy a generous 18 hours music playback time. And if you’re in a hurry, a fast 3 minute charge is all’s that needed to power up for 90 minutes of listening.

Apple introduced the all-new Apple iPod shuffle, the world’s smallest music player at nearly half of the size of the previous Apple iPod model, and the first music player that talks to you. The revolutionary new VoiceOver feature enables iPod shuffle to speak your song titles, artists and playlist names. The third generation iPod shuffle is significantly smaller than a AA battery, holds up to 1,000 songs and is easier to use with all of the controls conveniently located on the earphone cord. With the press of a button, you can play, pause, adjust volume, switch playlists and hear the name of the song and artist. iPod shuffle features a gorgeous new aluminum design with a built-in stainless steel clip that makes it ultra-wearable.

At the Consumer Electronics show in Las Vegas, Sony unveiled its latest Walkman MP3 players. They include the W-series Walkman MP3 player NWZ-W202, featuring a cord-free, wearable design, and the X-series Walkman Video MP3 player (Sony NWZ-X1000) models that not only support Wi-Fi technology - but for the first time - features both an Organic Light Emitting Diode (OLED) touch screen and digital noise cancellation capability.

Memorex, a portfolio brand of Imation Corp, announced the addition of TouchMP, its first touch screen portable media player (PMP) to its stylish line of consumer electronics. The 8GB Memorex TouchMP connects consumers to memorable video and audio moments with ultimate portability. Whether you’re looking for a great travel diversion, a way to share photos and video with friends, or simply to enjoy favorite music, Memorex TouchMP offers a smart and affordable option. The Memorex MP3 player will be on display at the Pepcom Digital Experience event at The Mirage Hotel in Las Vegas.