Apple announced the new Apple iPod touch music player, packed with incredible new features including Apple’s stunning Retina display, Face Time video calling, HD video recording, Apple’s A4 chip, 3-axis gyro, iOS 4.1 and Game Center - all combined in the thinnest and lightest Apple iPod touch ever. The new Apple iPod touch features up to 40 hours of music playback and seven hours of video playback on a single battery charge. The new Apple iPod touch player comes with iOS 4.1, the newest version of the world’s most advanced mobile operating system. iOS 4.1 enables new features like FaceTime video calling, multitasking, folders and Game Center.

Apple unveiled a completely redesigned iPod nano featuring Apple’s Multi-Touch interface that lets users navigate their music collection by simply tapping or swiping a finger on the display. Nearly half the size and weight of the previous generation, the new iPod nano features a polished aluminum and glass enclosure with a built-in clip, making it instantly wearable. The new iPod nano features Genius Mixes, the ability to create and edit playlists, a built-in FM radio with live pause and up to 24 hours of music playback on a single battery charge.

Apple announced the new redesigned Apple iPod shuffle music player which features both clickable “ring” buttons and Apple’s innovative Voice Over technology, enabling users to easily navigate their music files and playlists without ever looking at their Apple iPod shuffle. The new wearable Apple iPod shuffle has an all-aluminum enclosure with a built-in clip and comes in five brilliant colors - silver, blue, green, orange and pink. With nearly 50% more battery life, the new Apple iPod shuffle digital music players features over 15 hours of music playback on a single battery charge and offers 2GB of storage for just $49.

At the 2010 GSMA Mobile World Congress, LG Electronics and Dolby Laboratories held the first public demonstration of 5.1 multichannel surround sound on a mobile phone using the latest version of Dolby Mobile technology and an LG Android-based smartphone. Dolby Mobile is an audio platform designed to deliver rich, vibrant audio and dramatically improve listening enjoyment. The latest version of Dolby Mobile now offers support for discrete 5.1-channel surround sound. Announced in July 2008, the strategic collaboration between LG and Dolby has already created 20 mobile phone models with rich and enhanced audio for the market that are available today or are in development.

The newest generation of Microsoft portable media players, the Zune HD, had its own spot during the Consumer Electronics Show 2010 in Las Vegas. Visitors could listen to content and also receive a detailed explanation to convince them that the current content-service offered by Microsoft can be very attractive for them. The Microsoft Zune HD has a built-in HD radio receiver with a higher quality of sound. Via the HD radio stations, listeners get direct access to music and information about the artist. When the broadcast contains a track that you don't really like, you can switch to HD2 or HD3 to listen to a different one. Multitasking indeed!

The introduction of the new iPod Touch caused for some disappointment. Not because of its several shortcomings in audio quality, but because one of the expectations was that the new iPod would be equipped with a digital camera. The iPod Touch Video was expected to be introduced, so that the iPod Touch could record video clips with the camera. Why the digital camera is missing in the new iPod Touch is still unclear until now, but the most persistent rumors say that it was because it did not pass the quality control. That made it the end of the story for the iPod Touch Video, and the Apple fan was presented with a new, yet less impressive iPod Touch.

Apple announces the new iPod touch line-up starting at the breakthrough price of just $199, giving users a great iPod, a great pocket computer, a great game player and access to Apple’s revolutionary App Store with over 75,000 applications. Apple iPod touch features Apple’s revolutionary Multi-Touch user interface, a gorgeous 3.5-inch widescreen glass display, Wi-Fi, Bluetooth, and a built-in accelerometer and speaker-all in an amazingly thin metal design that slips easily into your pocket. The 8GB Apple iPod touch is now available for just $199, along with new MP3 player models which deliver twice the capacity for the same price, with the iPod touch 32GB model for $299 and 64GB model for $399.

Apple announce that iPod shuffle, the world’s smallest music player and the first music player to talk to you, is now available starting at just $59 in five great colors. iPod shuffle’s intuitive controls are conveniently located on the headphone cord, letting you navigate and enjoy music without even looking. With the press of a button, you can play, pause, adjust volume and switch playlists, plus the VoiceOver feature lets iPod shuffle speak song titles, artists and playlist names. The new Apple iPod shuffle is available worldwide today in a new 2GB model for just $59 and a 4GB model for $79, and both models come in silver, black, pink, blue and green.

Also available, the new Walkman E440K is an ‘all-in-one’ kit that includes the Walkman E440 video MP3 player, plus a matching Digital Linear Phase Speaker System. Adding even more versatility to your Walkman listening experience, the slim, compact stereo speaker unit gives you even more great ways to share and enjoy premium Walkman sound. It’s a great alternative to headphone listening, whether you’re travelling, working or relaxing at home. The new Sony Walkman E440 music player slots neatly into the curvaceous docking speaker unit that’s available in a choice of co-ordinating black or pink finish options.

The slim, chic new Sony Walkman E440 Series is a perfect introduction to the amazing world of Sony Walkman sound and video quality. Just 9.3mm thin and available in black and red, the super-compact Sony Walkman E Series slips easily into a pocket or bag. Despite its small size, it’s packed with serious features to enhance enjoyment of your personal media collection. The generously sized 2-inch QVGA Colour LCD screen offers a crisp, detail-packed view of videos, photos, album art, playlists and other functions.