Panasonic projector systems company, Unit of Panasonic North America, announced the debut of its newest LCD home theater projector with 1080p (1920x1080 pixels) native resolution: the Panasonic PT-AE4000U. Designed for home theater enthusiasts and audio video professionals who desire an immersive home entertainment viewing experience, the new Panasonic HD LCD projector delivers 1080p pictures with remarkable detail and clarity with 1,600 lumen brightness and 100,000:1 contrast ratio. The Panasonic PT-AE4000U 1080p high definition home theater projector is made in Japan and will be available in the United States in November from authorized dealers with an MSRP of $2,499.

Panasonic continues its tradition of innovation with the development of the World’s No.1 long lasting AA alkaline battery. Outperforming competitors on common industry tests, the new Panasonic EVOIA battery has entered the Guinness Book of World Records as the World’s No.1 long lasting AA alkaline battery, and is the first battery to receive the prestigious official Guinness World Record recognition. To demonstrate the endurance of the new batteries, Panasonic challenged a 17cm robot to scale a 530m rope at the Grand Canyon. Powered only by a pair of the AA batteries, Panasonic’s robot climbed the rope in less than seven hours. The new batteries will deliver a longer service life than other alkaline batteries and have a 7 year shelf life.

Proving that there is still room to enhance the performance of batteries, Panasonic introduced the EVOLTA battery, which is recognized by Guinness World Records as the world’s “longest lasting AA alkaline battery cell” in more devices. The recognition was the first of its kind for Guinness, which created a new category for batteries. The Panasonic EVOLTA Alkaline battery lasts longer in more devices than the company’s own previous-generation AA alkalines as well as those from other brands. “I believe that EVOLTA is the solution for all consumers that will enhance everyday life by delivering superior energy solutions,” said Matt Sora, vice president of marketing for Panasonic Battery Corp.

Panasonic, a leader in High Definition technology and market leader in Flat Panel HDTVs announced that the company will release a 16GB Pro High Speed SDHC Memory Card. The new card, designated RP-SDV16GU1K, featuring both high capacity and high speed, will be globally released in November 2007 with an estimated retail price of $319.99. The arrival of Panasonic’s 16GB model further strengthens its Pro High Speed line-up which now offers five models: 1GB, 2GB, 4GB, 8GB and 16GB card sizes with the Class 6 Speed specification.