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Wednesday, January 30th 2008 - 17:26 CET
Following 9 months of close collaboration, ChangingWorlds and O2 UK together have designed and delivered a highly sophisticated, personalized and content centric mobile. The new O2 Active portal concept was devised and validated with in-depth market and end user research and is supported on an enterprise-level platform built by ChangingWorlds. Supporting some of the highest mobile portal traffic in the UK and with over 400 content partners integrated into the O2 portal domain, the new O2 Active portal offers subscribers a huge choice of mobile data services that are highly personalized with individually targeted content.

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