Proving that there is still room to enhance the performance of batteries, Panasonic introduced the EVOLTA battery, which is recognized by Guinness World Records as the world’s “longest lasting AA alkaline battery cell” in more devices. The recognition was the first of its kind for Guinness, which created a new category for batteries. The Panasonic EVOLTA Alkaline battery lasts longer in more devices than the company’s own previous-generation AA alkalines as well as those from other brands. “I believe that EVOLTA is the solution for all consumers that will enhance everyday life by delivering superior energy solutions,” said Matt Sora, vice president of marketing for Panasonic Battery Corp.

Experts in mobile marketing say today’s unveiling of the T-Mobile G1, the highly-anticipated HTC-manufactured phone that uses Google’s Android technology, underscores the need for companies to ready their Web sites for effective handheld viewing. “T-Mobile G1 mobile phone represents another step toward complete Web access for people on the go,” said Chuck Sacco, a business leader in mobile application development and CEO and co-founder of PhindMe, a mobile technology company that provides organizations with easy-to-use tools to create mobile-tailored Web sites.

With its latest range of GoGear audio and video players Philips sets a new standard in sound quality on the go. The Philips-patented FullSound technology puts the liveliness and natural dynamics back to MP3 music. Consumers experience the same sound quality as in their living room. The stylish premium model of the range, the GoGear SA52 also comes with high-end in ear headphones which support the great sound experience of these portable audio and video players.

Today, fans no longer need to just imagine a personal evening with mega-star Usher as Sony Ericsson announces their headline sponsored dates of his intimate North American concert tour. With 12 shows in the United States and one in Canada, the Sony Ericsson sponsored shows will allow fans to get up close and personal with their favorite artist in intimate venues. As a part of the ongoing partnership between Usher and Sony Ericsson, Sony Ericsson presents Usher's “One Night Stand Ladies Only” tour in the following cities:

To help you find the keyboard that best matches your needs - and style - Logitech introduced three new keyboards, including the Logitech Illuminated Keyboard, which offers an optimized backlight experience, Logitech PerfectStroke key system and Logitech’s thinnest design ever. Also unveiled, the Logitech diNovo Keyboard for Notebooks is designed for laptop owners who use a notebook mouse to improve comfort and need a keyboard to complete their setup, while the Logitech Cordless Desktop S520 offers a keyboard-and-mouse combination that matches a wide variety of computer setups. The Logitech Illuminated Keyboard is expected to be available in the U.S. and Europe in October for a suggested retail price of $79.99 USD.

The Leica Pradovit D1200 projector presented by Leica Camera AG, Solms is the first digital Leica projector for high-end applications, a high performer in an elegant body of high-quality magnesium. With its extra compact size and weight of less than 3.5 kilograms, it is the world’s smallest and lightest projector in this class. The Leica Pradovit D1200 features a clearly designed menu and an additional remote control for the main functions, making operation even easier. The application potential of the Leica Pradovit D-1200 is wide and varied, ranging from high-quality large-format projection of digital photos to showing films in full HD quality, private video recordings and television programs and playing PC games.

Whether you dock your Apple iPod, or your iPhone, in the bedroom or crank up your favorite playlist in the living room, Logitech has a speaker dock for you. The Logitech Pure-Fi Express Plus omnidirectional speaker for Apple iPod or iPhone delivers great sound throughout your room, while the Logitech Pure-Fi Anytime premium alarm clock for Apple iPhone or iPod is the perfect nightstand companion. Both speakers are compatible with the first generation iPhone as well as the new 3G iPhone.

Namco Networks, a leading publisher and developer of mobile games and entertainment for mass-market casual gamers, announced the availability of the arcade classic PAC-MAN on the first Android powered mobile phone, announced by T-Mobile. When the cell phone launches, PAC-MAN mobile will be available to consumers in the Android Market at no charge, giving owners of the new T-Mobile G1 handset full access to the PAC-MAN game which usually retails for $9.99.

T-Mobile announced the international launch of the world’s first Android powered mobile phone in partnership with Google. Available soon only for T-Mobile customers spanning two continents, the T-Mobile G1 cell phone combines full touch-screen functionality and a QWERTY keyboard with a mobile Web experience that includes the popular Google products that millions have enjoyed on the desktop, including Google Maps Street View, Gmail, YouTube and others. The T-Mobile G1 is the first phone to offer access to Android Market, which hosts unique applications and mash ups of existing and new services from developers around the world.

Philips announced the release of the new TransDock family of FM transmitters for the iPod. Originally launched in the U.S. in April 2008, the TransDock, TransDock micro, and TransCast FM are now available from iPod retailers worldwide. Through the 2007 acquisition of Digital Lifestyle Outfitters (DLO), a pioneer in the development of FM transmitters for the iPod, Philips Consumer Lifestyle now features a complete range of MP3 accessories and offers everything users need to optimize their portable music player on the go to best fit their lifestyle.