ArcSoft announces the release of its newest version of TotalMedia Theatre. ArcSoft TotalMedia Theatre 3 is a powerful, easy-to-use Blu-ray and high-definition multimedia player with enhanced features. The player now supports Xonar HDAV series audio card to bring true, lossless 7.1 channel output to your home. TotalMedia Theatre 3 is packed with new features; including enhanced video display results, robust Blu-ray interactive features support, DTS Surround Sensation Ultra PC capability, MKV, FLV and HE-AAC audio support, and direct playback from camcorders to mention a few, providing users with the ultimate movie-viewing experience.

To mark the start of the Sony Ericsson Open 2009, ‘Traffic Tennis’ was staged using top-ranked tennis players Venus Williams and Andy Murray who rallied with each other while standing on the roofs of two vehicles, stuck in traffic on Ocean Drive, Miami (United States). Traffic Tennis was set against the signature art deco backdrop of South Beach while onlookers marveled at the sights of tennis being played where they would not naturally expect it. When asked about her experience, world number five, female player; Venus Williams commented: “The Sony Ericsson Open is one of the most entertaining and glamorous tournaments on the calendar.

Listen to your favourite sounds while on the move with the trendy Sony-Ericsson Outdoor Wireless Speaker MS500. A first for Sony Ericsson, the colourful and powerful Bluetooth speaker gives you a festival experience wherever you are or want to go! Whether hanging out on a beach or enjoying urban life, the superior sound quality and cool design of the MS500 will impress all your friends. Available in trendy orange and black or chic white and pink the Sony-Ericsson MS500 speaker is the ultimate accessory for any dedicated pop rocker or dancing queen - small enough to fit into the palm of a hand and so light it can be taken anywhere and everywhere.

Sony Ericsson announced its latest mobile phone, the Sony Ericsson T707, with tennis star and style icon Maria Sharapova, who perfectly epitomises the phone’s sleek and elegant qualities. The Sony Ericsson T707 handset truly interacts with the user - it lights up when you receive a call and you can personalise the light settings to each of your friends, so you always know who wants you. If you are too busy to answer, simply end the call with a wave of your hand over the screen - you can also do the same gesture to snooze the alarm - your very own magic wand!

Apple previewed its Apple iPhone OS 3.0 software and announced the availability of a beta software release to registered developers. The Apple iPhone beta software release includes an updated Software Development Kit with over 1000 new Application Programming Interfaces (APIs) including In-App Purchases; Peer-to-Peer connections; an app interface for accessories; access to the Apple iPod music library; a new Maps API and Push Notifications. “The new Apple iPhone operating software is a major software release packed with incredible new features and innovations for iPhone customers and developers alike. It will keep us years ahead of the competition,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.

Apple introduced the all-new Apple iPod shuffle, the world’s smallest music player at nearly half of the size of the previous Apple iPod model, and the first music player that talks to you. The revolutionary new VoiceOver feature enables iPod shuffle to speak your song titles, artists and playlist names. The third generation iPod shuffle is significantly smaller than a AA battery, holds up to 1,000 songs and is easier to use with all of the controls conveniently located on the earphone cord. With the press of a button, you can play, pause, adjust volume, switch playlists and hear the name of the song and artist. iPod shuffle features a gorgeous new aluminum design with a built-in stainless steel clip that makes it ultra-wearable.

Kingston Technology, the independent producer in flash memory cards, is inviting consumers to submit still pictures or video clips taken from a mobile camera phone as part of its Kingston mobile contest. Photos or short videos will be accepted now through March 31, 2009, representing the following categories: dance/pose, fun pet tricks, travel/vacation and sports, with a total of 32 prizes awarded.

Samsung Telecommunications America, (Samsung Mobile) a leading mobile phone distributor in the United States and Paramount Digital Entertainment announced the availability of a 2G microSD card pre-loaded with the Mission Impossible Trilogy with the purchase of a Samsung Delve mobile phone from Alltel Wireless. This is the first time that Samsung Mobile and Paramount Digital Entertainment have worked together to bundle full-length feature films to add promotional value to its premium mobile phone, without creating a price impact on its carrier partners or consumers.

Since launching, the EyeClops line of products from JAKKS Pacific has delivered high end electronics experiences at mass price points, resulting in a wide array of honors and awards from industry peers, consumer media and retailers worldwide. JAKKS Pacific plans to extend the innovation for 2009 with a whole line of other new EyeClops products for everyone in the household, including the EyeClops Mini Projector, which empowers the whole family to take their favorite media, such as movies, TV shows, music videos, even video games, and view them almost anywhere, for a larger than life entertainment experience.

Nintendo pioneered hand-held entertainment in the ’80s and made it fully mobile with the Game Boy video game system. Now, Nintendo is transforming the way people access, experience, create and share content with the new Nintendo DSi system, the third iteration of the world’s best-selling portable video game system. Nintendo DSi launches in the United States on April 5, 2009, at an MSRP of $169.99. The colors available at Nintendo DSi launch will be Blue and Black. Additional features and news of Nintendo DSi will be revealed as April 5 approaches.