Teaming serious sound quality with ultimate styling, the new Sony MDR-XB910 headphone take their cue from latest music trends. Feel the low end - it’s the heart, the soul and the pulse of today’s freshest music. Taking you deeper than ever, the range-topping Sony headphone effortlessly handles bass-heavy club anthems, crunching rock or pop sounds. Thanks to the latest evolution of Sony’s Advanced Direct Vibe Structure, extreme sub-bass is heavier and more compelling than ever. The new Sony headphone is enhanced by a smooth refinement in low/midrange response to satisfy a wide range of modern music lovers.

Hit the beach, reef or pool this summer with the brand-new pocket Sony Handycam camcorder that’s ready for anything life throws your way. Waterproof to a depth of 10 metres, the slim new Sony Handycam HDR-GW66VE also shrugs off dust, dirt, freezing temperatures to -10C and accidental drops or knocks. So if you’re swimming, sunbathing - or even skiing - there’s no excuse for leaving your Sony camcorder behind. Perfect for capturing all those family moments, the easy to use Sony Handycam HDR-GW66VE makes it deliciously simple to shoot smooth, steady Full HD 50p video. Thanks to the high-quality G Lens and Exmor R CMOS sensor, you’ll capture sparkling Full HD video footage and detail-packed still photos.

Samsung Electronics announced the new Samsung Galaxy Core, a smartphone designed to offer users dual core processing power for multitasking, Dual SIM technology for easy transition between work and play, and a wealth of innovative smart features. The Samsung Galaxy Core is an Android smartphone that can operate seamlessly and effectively in all aspects of life. The Samsung Galaxy Core will be available in two different versions - Single SIM from July or Dual SIM from May 2013, depending on the market.

OtterBox makes a splash with the Armor Series, now available for the Samsung Galaxy S3. The most extreme OtterBox series now provides waterproof protection for this highly adopted Samsung Galaxy smartphone. “OtterBox has been designing protective waterproof cases for smartphone innovations since the start,” OtterBox President and CEO Brian Thomas said. “The Armor Series was a top product in our portfolio six years ago and we’re excited to announce the expansion of this classic, proven line to now include the Galaxy S3 waterproof case.”

The new Sony CyberShot HX50 camera gives every scene the colour, detail and clarity it deserves - even at high zoom. Boasting a 20.4MP sensor and built-in image stabilisation, the Sony CyberShot HX50 delivers beautifully vibrant photos and Full HD videos, even when you’re far from your subject. What’s more it’s the world’s smallest, lightest1 digital still camera that packs a powerful 30x optical zoom range. The Sony HX50 gives photographers plenty of great reasons to invest in a dedicated pocket camera. Its wide-ranging optical zoom gives users more flexibility to pick their shooting position, while Optical SteadyShot camera-shake compensation gives peace of mind that image quality won’t be compromised.

Samsung Electronics announced it will expand the ATIV brand to include all of its Windows based PCs. ATIV, previously the brand for the company’s Windows based convertible PC devices, now unites all of Samsung’s Windows devices under one cohesive brand, representing the convergence of PC and mobile technologies. The new product names under the ATIV brand will provide customers an easy way to understand the product segments across Samsung’s PC portfolio. Samsung ATIV will also offer users a consistent and seamless computing experience across Samsung’s diverse PC line.

Samsung Electronics announced that the new NX1100, compact system camera (CSC) with built-in WiFi and AutoShare, is now available nationwide bundled with Adobe Photoshop Lightroom 4 for a MSR Price of $599.99. “Never before has Samsung offered a Smart camera with this level of image quality and AutoShare at this price point,” said Ron Gazzola, vice president, marketing for digital imaging, Samsung Electronics America. “Bundled with Adobe Photoshop Lightroom 4, the Samsung NX1100 Smart camera is a great introduction for photographers in the CSC category and ideal for consumer photographers looking to upgrade their photo taking, editing and sharing experience.”

Samsung Electronics announce a new addition to its award-winning NX family, with the launch of the NX2000. A stylish, slim compact system camera (CSC), the Samsung NX2000 camera with WiFi combines outstanding, professional results with revolutionary Samsung Smart Camera technology. Photos and movies can be captured with ease and immediately shared with friends and family in stunning clarity. "Combining consumer demand for quality photography with the increasing desire for instantaneous sharing has become a focus for our NX range," said Sun Hong Lim, Senior Vice President and Head of Sales & Marketing, Digital Imaging Business, Samsung Electronics.

The Panasonic Lumix DMC TZ40 camera incorporates 24mm ultra wide-angle 20x optical zoom Leica DC Vario-Elmar lens (35mm camera equivalent: 24-480mm), which is outstanding in class for its quality and versatility. Thanks to the Intelligent Resolution technology, the Intelligent 40x Zoom is available with minimum deterioration of picture quality even combining the digital zoom. The Panasonic’s black box technology Nano Surface Coating is applied for stunning clarity with minimum flare and ghost. The Panasonic Lumix TZ40 zoom functions are also available in the video recording.

The Panasonic Lumix DMC LF1 digital camera is equipped with new 28mm wide angle Leica DC Vario-Summicron lens with 7.1x optical zoom (35mm camera equivalent: 28-200mm). This supreme lens features F2.0 high speed, which boasts approx. 2x higher speed of F2.8 lens, itself generally considered a fast lens. The extraordinarily rich amount of light allows not only using higher shutter speed to capture stunningly clear, sharp, blur-free images in lower lighting situation, but also giving impressive expression to the image by reproducing exquisite gradation and mellow defocus.