Macally, a world-class designer and manufacturer of next-generation mobile and in-home electronics, announced the release of its BTCUP, a full-channel FM transmitter with a clever cup holder design that lets customer enjoy their iPod in the car. It also features integrated Bluetooth hands-free functionality to connect with Bluetooth-equipped mobile devices. "The Macally BTCUP will appeal to anyone who has ever tried to connect their iPod to their car audio system and then searched for a way to make it securely stay put," said Andrew Saldana, vice president, sales and marketing, Macally.

The Museum of Fine Arts, Boston (MFA) announced the launch of its MFA Mobile program - the first of its kind in the United States. Developed by Hill Holliday, MFA Mobile allows users to wirelessly download Museum masterpieces to cell phones and other mobile devices. Through MFA Mobile, users are able to personalize a mobile device with works of art from the Museum’s extensive collection of art, ranging from a Claude Monet water lily or Edward Hopper lighthouse to an Egyptian sculpture or African mask.

Ever since the introduction of home computers in the late 1970s, the world has eagerly seized almost every computer-related technology that has been launched. Apple's iPhone is no exception. Introduced at the beginning of 2007, it immediately became one of the most popular electronic devices in recent history. It offers not only cell-phone capability with text messaging, but a way to listen to music, watch videos and movies, and play games. With just the touch of a button you can acquire any and all of these media. The cellular phone is no longer just a phone, but a multimedia device with remarkable capabilities.

In an announcement made by Excel Fortune Holdings Ltd, it has been confirmed that Europe's largest mobile phone recycling facility will be established in Wales, UK to service and supply what has until now been a fragmented supply chain. The company, headed up by telecoms industry veteran Mike Bandeira, has committed GBP6million to the venture with an estimated total start-up investment, including capital turnover, of GBP15million. The project has also been offered funding by the Welsh Assembly Government.

With the availability of the first mobile camera phones, most of the (professional) photographers immediate qualified the camphone as a gadget, not taken to be serious - a non issue. Guido Karp, born in 1963 in Mayen, Eifel (Germany) and professional photographer, is changing the image of today’s mobile camera phone. At the IFA 2007 Guido Karp exhibits his experience with his mobile phone and showcased an impressive series of photos that are part of a series that will be available starting October 2007 in his book “The Nudes - Photography with a Cyber-shot mobile)”. Guido Karp used a Sony Ericsson K810i Cyber-shot mobile phone and printed large format photos without any photo correction.

Driven by increased broadband penetration, declining price points, and a growing catalogue of online audio and video content, the market for MP3 players and portable media players (PMPs) will remain strong over the next five years, reports In-Stat. Nevertheless, according to In-Stat's latest primary research, the main reason consumers are purchasing portable MP3 players and video-capable PMPs today is for the devices' audio playback capability, the high-tech market research firm says.

Wolverine Data announced it is shipping the Wolverine ESP portable multimedia player with a storage capacity of 250GB and the ability to deliver complete digital multimedia convergence while delivering the lowest cost per gigabyte in the industry at an estimated street price under $650.00. The Wolverine ESP Model 5250 features a razor-sharp 3.6-inch TFT LCD display and the ability to store and view 125,000 digital photos, play 500 hours of video or 80,000 songs, plus the capability to record television programs and FM radio-all in a 5.3"x2.8"x0.9" footprint that weighs 10.2 ounces. It is ideal for professional photographers as well as for consumers who want the most extensive array of multimedia capabilities in the palm of their hand.

Nexage, a leading mobile video solution provider, announced the launch of their Click to Video mobile advertising solution. Advertisers can use the Click to Video landing page service, which is based on Nexage’s PhoneCast platform, to deliver mobile video Ad campaigns accessible to 550 million mobile phones consisting of over 450 phones models operating on more than 350 wireless networks worldwide.

Launching into the electronics accessories arena, ZAGG Inc utilizes its consumer electronics expertise to introduce the RockStic, a portable sound system designed for the Apple iPod and compatible with most digital media players. The stylish futuristic new speaker combines high sound quality with complete portability, providing consumers with a powerful combination of technology, practicality and edge, at an affordable price.

Celunite, developer of a next-generation mobile software platform based on Linux and other open source innovations, announced it has become the first mobile phone operating system provider to join the LiMo Foundation, an independent, not-for-profit entity that strives to increase the adoption of Linux within the mobile industry. “We welcome Celunite as the first mobile phone platform provider to join our founding members engaged in building a world-class mobile Linux platform,” said NTT DoCoMo’s Senior Vice President, Dr. Kiyohito Nagata, chairman of the LiMo Foundation. "Celunite is keen to begin assisting LiMo to realize a competitive step change in the delivery of handsets and service propositions to consumers.”