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Tuesday, October 23rd 2007 - 15:50 CEST
CBS Mobile has teamed up with Medio Systems, a provider of mobile search and advertising solutions, to add search capabilities and search-enabled advertising opportunities to its CBS Mobile websites. This partnership marks a significant milestone for both companies in driving a standard for delivering easy-to-access mobile content to a growing mobile Internet audience, projected by eMarketer to exceed 750 million users worldwide by 2010. Under the agreement, Medio Systems will provide CBS Mobile users the ability to easily search and navigate content on CBS Sports Mobile, CBS Mobile News, and CW Mobile websites. The partnership also expands the wide-ranging menu of advertising options CBS mobile offers clients.
Read: CBS Mobile
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Monday, February 26th 2007 - 17:27 CET
Created specifically for mobile, the Medio Search System combines an intuitive, effortless user interface with powerful recommendation and personalization technologies, for a search experience that keeps subscribers coming back. On the web, a search normally results in pages of links, leaving users to browse for information. On a mobile device, the time and effort required for a traditional search prevents subscribers from finding and purchasing the mobile content they want. Medio’s technologies provide a click-saving experience, returning answers instead of links. And Medio’s proprietary ranking algorithms balance the subscriber’s preferences, device, location and other information to present personalized, relevant results.

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