LG Electronics, a world leader in consumer electronics, launches its new curved, giant LED screen in Piccadilly Circus. The electronics manufacturer has committed to a seven-year presence at this globally recognised site, as it looks to further strengthen its brand profile in the UK. “The site, which overlooks Piccadilly from the top of Haymarket, will be seen by more than 1.1 million people who pass through Piccadilly Circus each week. Pedestrians in the vicinity of Piccadilly Circus will see that the screen has started counting down to launch, a countdown which started at 9:30 am on Saturday and which takes passers by up to the time the screen goes live; 9:30 pm on Tuesday 30th January.

LG Electronics, a worldwide technology leader in mobile communications, announced that its LG-KU250 and U250 handset, a sleek and slim 3G mobile phone, was selected this year for the GSM Association’s “3G for All” campaign by a consortium of the twelve largest mobile operators during 3GSM World Congress 2007 in Barcelona, Spain. The aim of the 3G for All project, sponsored by the GSM Association (GSMA), is to make third generation mobile networks and services available to a much wider user base. It does this by lowering costs for handset makers and their component suppliers by leveraging common requirements across operators and enabling economies of scale.

LG Mobile, has announced the launch of a luxury version of its award-winning Chocolate phone. LG Chocolate Platinum (model name LG KE800) brings even greater functionality to the Chocolate range of handsets as well as superb new styling. Keeping the now famous glowing red touch keypad, the handset is enhanced by a Platinum band bearing the Chocolate legend and a gentle update of the classic LG Chocolate styling. LG Chocolate Platinum is sure to be a popular addition to the Chocolate range of handsets. The original phone - launched in Europe in May 2006 - has sold over three million handsets globally, firmly establishing it as one of THE iconic mobile phone handsets of all time.

LG Electronics, a worldwide technology leader in mobile communications, demonstrated its LTE (Long Term Evolution) technology applied handset in cooperation with Nortel at the 3GSM World Congress in Barcelona, Spain. LTE, one of the most advanced mobile communication technologies to date, is currently in the process of 3G technology standardization by the Third Generation Partnership Project (3GPP), and is expected to be applied to next generation handsets soon. The demonstration by LG and Nortel is especially meaningful in that it shows the commercial availability of Multi Input Multi Output (MIMO) - OFDM (Orthogonal Frequency Division Modulation/Multiplexing) based LTE technology.

LG Electronics, Inc., a leading worldwide provider of advanced wireless handsets and accessories, and Yahoo!, a leading global Internet company, announced a new strategic global partnership to distribute Yahoo!’s industry leading services on tens of millions of LG mobile phones in more than 70 countries around the world. Beginning later in 2007, LG Electronics will pre-load Yahoo! services, including Yahoo! Go for Mobile 2.0, Yahoo! Mail and Yahoo! Messenger on many of its mobile phones. The recently launched Yahoo! oneSearch, an entirely new search experience designed to give consumers instant answers on their mobile device, will also be available.

Skyworks Solutions, Inc., an innovator of high performance analog and mixed signal semiconductors enabling mobile connectivity, announced that LG is leveraging its Helios power transceiver, the highly integrated SKY74400, across its family of GPRS Chocolate phones launched in Europe and expanding to around the world later this year. Skyworks previously announced support for LG’s suite of CDMA Chocolate phones in April 2006.

Just in time for Valentine's Day, Verizon Wireless customers can purchase the iconic Chocolate by LG in luscious Strawberry Pink. The new Strawberry Chocolate features the same sleek, ultra-thin minimalist style, glowing red, touch-sensitive keypad and silky-smooth slider design as the traditional black, Cherry, Mint and White Chocolates, but with a sweet Strawberry Pink finish. Strawberry Chocolate is available only at the Verizon Wireless online store for $99.99 after a $50 instant online rebate with a new two-year customer agreement. The Hershey's Carrying Pouch is available exclusively from Verizon Wireless and can also be purchased online at the Verizon web site for $24.99.

LG Electronics, a pioneer in consumer electronics and mobile phones, and Prada, one of the world's leading brands in the luxury goods industry , unveil the first completely touch screen mobile phone. The Prada Phone by LG (KE850) is a real breakthrough in the industry, as it is a unique, sophisticated and elegant mobile phone with the first complete advanced touch interface. LG and Prada have worked closely together on every aspect of the product, from handset development to marketing combining the attention to detail and uncompromising quality of Prada design with the trademark technological innovation of LG mobile.

LG Electronics and Cingular Wireless introduced the new CU400, Cingular’s first 3G phone to offer the easy and convenient Push to Talk (PTT) technology and a vast array of cutting-edge mobile features. Cingular’s 3G network gives customers some of the fastest mobile data connections available worldwide, allowing them to quickly and easily download streaming entertainment, news, games, sports clips and mobile applications at broadband-like speed. Cingular’s 3G service is currently available in 145 markets. The LG CU400 includes Push to Talk advanced voice capabilities which gives customers the ability to see whether their friends, family or co-workers are available to talk before they call and to connect instantly.

According to recently released mobile phone market share data from Strategy Analytic’s Quarterly Mobile Phone Tracker, LG Electronics MobileComm, Inc. (LG Mobile Phones) has secured the number two ranking for sales of mobile phones in North America in 2005, selling just over 26 million handsets for the year. In addition to increasing shipment market share in the North America to 17% in all technologies for 2005, LG increased its dominance in the global handset market, once again securing the number one spot for global CDMA sales for the year. Global CDMA sales for LG were 30.4 million units vaulting LG to nearly 21% market share worldwide.