New research has shown how the mobile handset market is becoming increasingly polarised between low cost handsets for emerging markets and high-end smartphones for developed regions - with the mid-range handset market being squeezed. Low-cost handsets and Smartphones will together account for almost 79% of all new mobile phones by 2014, or just over 1 billion units in all. Operators and vendors are preparing to deal with a massive influx of new users from low-income socio-economic groups in developing markets and a rising demand for complex ‘smart’ devices from affluent users in developed markets.