SanDisk Corporation, the proven leader in flash memory, announced the availability of SanDisk Mobile Ultra, microSD, microSDHC and Memory Stick Micro (M2) flash mobile memory cards, which are available in 2GB, 4GB and 8GB capacities - the industry’s first premium mobile phone storage cards. Must-have product for consumers who embody the digital lifestyle, the SanDisk Mobile Ultra high-performance cards are “best of breed” premium cards that provide fast side-loading speeds. This means that users will experience accelerated transfer rates of digital files to and from their mobile memory card and their computer.

Giving photo enthusiasts the freedom to take more digital pictures and shoot more video, SanDisk Corporation increased both capacities and speeds in its SanDisk Ultra II flash memory line with the introduction of 32- and 16-gigabyte (GB) SDHC cards and an 8GB SDHC Plus flash memory card. The new SanDisk flash memory cards offer faster read and write speeds of 15 megabytes per second2 (15MB/sec), up from previous speeds of 10MB/sec read and 9MB/sec write in the SanDisk Ultra II line.

SanDisk Corporation announced it has begun to sample 12-gigabyte (GB) microSDHC flash memory cards to major phone manufacturers for testing and evaluation. The SanDisk microSDHC 12GB card represents a 50 percent boost in card capacity from SanDisk's industry-leading 8GB microSDHC cards, which are currently available worldwide, and highlights the growing popularity of mobile phones with storage-intensive features that incl. music players, cameras, video recording and playback and GPS capabilities.

SanDisk announced the Cruzer Titanium Plus, a USB flash drive that offers automatic online backup, giving users true peace of mind. At the CES 2008 in Las Vegas the SanDisk Cruzer Titanium Plus will be featured where SanDisk will be demonstrating new products in the Las Vegas Convention Center. With a capacity of four gigabytes, The SanDisk Cruzer Titanium Plus, is the first flash memory product from SanDisk to offer online backup. Users get the best of both worlds, with access online and offline: When the Sandisk Cruzer Titanium Plus is plugged into a computer data is always available. Through any computer connected to the internet users get quick access to their backed-up files.

Sony Europe’s Recording Media & Energy (RME) division announced the launch of exclusive Poker Promo editions of Memory Stick Micro and MicroVault Midi USB keys. The special edition Sony Memory Stick Micro, available as 1GB or 2GB models, offers a free ‘Midnight Hold’Em Poker’ game to download onto a Sony Ericsson mobile phone. While the special edition MicroVault Midi 2GB and 4GB comes with a PC game of World Championship Poker 2 in the box.

SanDisk announced the availability of its 8GB microSDHC and 8GB M2 flash memory cards to retail stores worldwide. The new flash memory cards are fully compatible with the new series of mobile phones that have been released over the past months. The SanDisk 8GB microSDHC and the M2 flash memory cards are ideal for the growing number of users who make their mobile phone, digital camera or video players - the centerpiece of their lifestyle.

More capacity and fast transfer speeds are the chief benefits of the SanDisk Extreme III 8GB SDHC flash memory card, which was introduced by SanDisk. This and other imaging products from SanDisk will be displayed in Booth 1808 at PhotoPlus 2007 International Conference & Expo, which opens Thursday at Jacob K. Javits Convention Center. The 8GB SanDisk Extreme III SDHC card can store more than 4,000 high-resolution photos or up to 16 hours of MPEG 4 video. The SDHC flash memory card has a read/write speed of 20 megabytes per second, thus providing rapid downloads to a personal computer.

Revenue from shipments of removable memory cards for handsets is expected to be over $7 billion in 2007, compared with $5 billion expected from headset shipments including both Bluetooth and wired headsets, according to a recent study from ABI Research. Memory cards will continue to be the highest revenue-generating mobile phone accessory category over the next five years. ABI Research industry analyst Shailendra Pandey says, “With few exceptions, memory cards for handsets are bought by users separately from the handset purchase, whereas an increasing number of headsets are now being supplied inbox with the handsets.”

Kingston announced it's microSDHC Flash memory cards, starting with a 4GB microSDHC card in a Class 4 speed rating. Providing speed and capacity increases in the smallest footprint available, Kingston microSDHC cards are perfect to meet the rising multimedia demands of mobile phones and digital devices able to take advantage of the advanced expansion memory platform. “As next-generation mobile phones promise cutting edge functionality in ever-smaller form factors, demands increase on hardware to deliver these features, particularly in the area of expansion memory where storage and read/write performance becomes greater,” said Jean Wong, Flash memory product manager, Kingston.

Micron Technology, Nokia, Samsung Electronics, Sony Ericsson, Spansion, STMicroelectronics, and Texas Instruments announced that they support the creation of a far-ranging industry specification for removable memory cards and embedded memory solutions being standardized by the JEDEC Solid State Technology Association (JEDEC), a open-standards organization in the semiconductor industry. JEDEC is well known for its expertise in the standardization of component technologies and solutions.