Motorola, Inc. announced gold medalist and professional snowboarder Shaun White is the newest ambassador for MOTO RED. In this new role, Shaun will spread the word about Motorola teaming-up with (PRODUCT) RED and the mobile device company’s efforts to help fight AIDS in Africa. From snowboarding slopes to video games, Shaun helps inspire a new generation of sports enthusiasts, young people and others to achieve their dreams. As a global ambassador for MOTO RED, Shaun will help spread RED by building awareness for the MOTO RED product line that is designed to help eliminate AIDS in Africa.

Sony Ericsson today announces the launch of a revolutionary new concept, Night Tennis. Combining internationally renowned DJs, Groove Armada and Darren Emerson with a fashion extravaganza, thumping tunes and a game of tennis, it promises to rock Madrid. Night Tennis will run over two evenings, 9th and 10th November, as part of Sony Ericsson sponsored entertainment, competitions and events during the week of the Sony Ericsson Championships. Eight players will take to the court wearing specially designed neon whites to serve up a new type of tennis. Played in pitch black, with UV as the only source of light, it promises to revolutionise the way tennis is played and watched.

LG Mobile Phones will sponsor the first-annual LG All-Star Poker Showdown, hosted by Jenny McCarthy. The event will feature professional poker stars Johnny Chan and Chris Moneymaker providing poker lessons for and playing against the finest poker enthusiasts Hollywood has to offer, and will offer them an intimate look at the new LG phone, The ‘V’. The star-studded guest list will arrive at the Palms Casino and proceed to the very new and highly exclusive Hardwood Suite to begin the tournament.

LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) celebrated its commitment to the action sports industry with the announcement of the fourth annual LG Action Sports Championships (LGASC) event. The 2006 Championships will feature special performances by Action Sports legends Tony Hawk and Mat Hoffman during the LG Demo Mash. Additionally, both athletes as well as actor/skateboarder Bam Margera will host an event in conjunction with LG and the Make-A-Wish Foundation where kids can spend time with their favorite Action Sports athletes. A coordinated effort between LG and ASA Events, the highly anticipated Championships will take place Friday October 27th through Sunday, October 29th at Reunion Arena in Dallas, Texas.