Consumer Cellular is expanding its product line to include two senior-friendly mobile phones designed by Doro, a Swedish company with more than 30 years of product design experience. With enlarged, raised buttons and easy-to-read display text, the Doro PhoneEasy 345 and 410 senior mobile phone offered exclusively by Consumer Cellular make dialing and text messaging simple for all users. "We recently surveyed our customers and found that 62 percent would prefer a mobile phone with easier-to-read, enlarged buttons and display text," said John Marick, Consumer Cellular co-founder and CEO. "This is why we partnered with Doro, to offer senior mobile phones that specifically meet the needs of many of our customers."

Doro, the IDEA award-winning phone design company from Sweden, announces the availability in the U.S. of mobile phones designed by experts in ergonomics and in communications technology to meet the needs of consumers seeking design simplicity and functionality in mobile handsets. Two Doro HandleEasy models available in the U.S., the HandleEasy 330 gsm and the HandleEasy 326i gsm, are GSM-compatible, include large easy-to-view display screens and keypads, features that baby boomers and active seniors use most, and none of the complicated features that often go unused.