Sony Ericsson today announced it has reached agreement in principle for acquiring the Swedish software company UIQ Technology AB, a wholly-owned subsidiary of Symbian Ltd. UIQ Technology, which uses Symbian OS, licenses the UIQ user interface and application development platform to mobile phone vendors worldwide. Sony Ericsson is already a licensee of UIQ Technology, and has been working closely with the company on UIQ version 3.0, which is included in Sony Ericsson’s P990 smartphone, M600 messaging phone and W950 Walkman phone.

Orange and Sony Ericsson today announce a partnership and integrated marketing campaign aimed at delivering the best mobile music experience to their European customers in 2006. Orange will roll out the recently announced Sony Ericsson Walkman phones across its European footprint in 2006. Orange and Sony Ericsson have in addition collaborated on an exclusive nine-month European sponsorship deal with multi platinum selling and Grammy Award winning Sony BMG artist Christina Aguilera. The partnership takes a fully integrated approach, with both parties working together for the first time across core business areas, including mobile phones, marketing communications, music services, content, sales and distribution.

Sony Ericsson Mobile Communications, a leading innovator in mobile phone technology and applications, announces the signing of a four year contract worth over $20 million to become title sponsor of the Sony Ericsson Open, formerly known as the Nasdaq-100 Open. The first Sony Ericsson Open will take place on the Island of Key Biscayne in Miami, Florida in March 2007. The event will feature players from both the Sony Ericsson WTA Tour and the ATP. As part of the agreement, Sony Ericsson will enjoy extensive on-court brand presence, global advertising and promotional rights, top level hospitality and tickets to the championship.

Digicel First in the Caribbean to Launch BlackBerry Connect for the Sony Ericsson P990 Kingston, Jamaica and Waterloo, ON - Digicel, the largest GSM operator in the Caribbean, and Research In Motion (RIM) today introduced BlackBerry Connect for the Sony Ericsson P990 to customers in nine Caribbean markets. The Sony Ericsson P990 with BlackBerry Connect allows customers to choose and enjoy the phone’s comprehensive features and stylish design together with RIM’s popular BlackBerry services. Supported BlackBerry features include push-based wireless email access, wireless email reconciliation and attachment viewing through BlackBerry Enterprise Server and BlackBerry Internet Service.

MySpace, the world's leading lifestyle portal, and Cingular Wireless, the nation's largest wireless carrier, today announced an exclusive partnership to offer enhanced MySpace functionality to all Cingular customers via their mobile phones. The landmark deal marks MySpace's largest-scale mobile partnership and gives Cingular's customers exclusive access to MySpace Mobile's rich tool set including the ability to edit MySpace profiles, view and add friends, post photos and blogs, send and receive MySpace messages, and much more - all from the mobile phone.

Sony Ericsson today kicks off its global marketing campaign for the new Cyber-shot phone with the launch of ‘Never Miss a Shot’, action-packed TV commercial starring top female tennis players Ana Ivanovic and Daniela Hantuchova. The commercial will be supported by an integrated global press and print campaign, point-of-sale, digital and viral marketing activities. ‘Never Miss a Shot’ focuses on a tennis match across the rooftops and skyscrapers between Ana and Daniela. The game begins when a sunbathing Daniela hears a tennis ball being hit by Ana on an adjacent rooftop; she immediately leaps up from her sun bed, grabs her racket and runs to return the ball, the match begins and a dramatic rally unfolds.