Apple announced it has sold over four million of its new iPhone 4S, just three days after its launch on October 14. In addition, more than 25 million customers are already using iOS 5, the world’s most advanced mobile operating system, in the first five days of its release, and more than 20 million customers have signed up for iCloud, a breakthrough set of free cloud services that automatically and wirelessly store your content in iCloud and push it to all your devices. The Apple iPhone 4S is available today in the US, Australia, Canada, France, Germany, Japan and the UK, and will be available in 22 more countries on October 28 and more than 70 countries by the end of the year.

On the outside of the iPhone 4S you will not directly observe any differences compared to its popular predecessor, the iPhone 4. But appearances are deceiving. The Apple iPhone 4S uses the new iOS 5 operating system, offers a dual-core processor, intelligent assistant Siri and a further improved 8 megapixel digital camera. The dual-core A5 chip image processor makes the iPhone 4S an extremely fast smartphone. With the intelligent assistant Siri you can always and everywhere ask for help. Siri is smart enough to understand what you mean.

• Read our full iPhone 4S review.

Apple introduces iCloud, a set of free new cloud services that work seamlessly with applications on your Apple iPhone, iPad, iPod touch, Mac or Personal Computer to automatically and wirelessly store your content in Apple iCloud and automatically and wirelessly push it to all your mobile devices. When anything changes on one of your mobile devices, all of your devices are wirelessly updated almost instantly. Thanks to Apple iCloud purchased iOS apps via the Apple App Store and Apple iBookstore will now be downloaded to all your mobile devices, not just the device it was purchased on.

Apple releases a beta version of Apple iOS 5 mobile operating system to iOS Developer Program members. The Apple iOS 5 beta release includes over 200 new features that will be available to iPhone, iPad and iPod touch users this fall. New Apple iOS 5 features include: Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage, a new messaging service that lets you easily send text messages, photos and videos between all Apple iOS devices; and Newsstand, a new way to purchase and organize your newspaper and magazine subscriptions. With the PC Free feature, Apple iOS 5 users can activate and set up their Apple iOS device right out of the box and get software updates over the air.

Apple announces their eight release of the Mac OS operating system, Apple Mac OS X Lion offers more than 250 new features and 3,000 new developer APIs. Some of the powerful features in Apple Mac OS X Lion include: new Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Apple Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app. Apple Mac OS X will be available in July as a download from the Mac App Store for $29.99.

Apple announces that the popular Apple iWork apps; Keynote, Pages and Numbers, are now available for the Apple iPhone and Apple iPod touch, as well as the Apple iPad. Originally created for the Apple Mac, then completely redesigned for iOS and Apple’s revolutionary Multi-Touch interface, the iWork apps Keynote, Pages and Numbers allow you to create and share stunning presentations, beautifully formatted documents and powerful spreadsheets on the go. Apple iWork apps are available via the App Store for $9.99 each to new users and as a free update for existing Apple iWork for Apple iPad customers.

Apple announced that the white Apple iPhone 4 Smartphone will be available beginning today. White Apple iPhone 4 Smartphones will be available from Apple’s online store, at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers. The Apple iPhone 4 is the most innovative Smartphone in the world, featuring Apple’s stunning Retina display, the highest resolution display ever built into a Smartphone resulting in super crisp text, pictures and video, and FaceTime, which makes video chatting a reality. FaceTime works right out of the box - no need to set up a special account or screen name, and it works in both portrait and landscape modes.

The latest version of the Apple´s mobile operating system has been announced; Apple iOS 4.3. The new Apple iOS 4.3 brings some new features, including faster Safari browsing performance with the Nitro JavaScript engine, iTunes Home Sharing, AirPlay enhancements and a Personal Hotspot feature for sharing an Apple iPhone 4 cellular data connection over Wi-Fi. With the new operating system users of the Apple iPad can also use the side switch to mute the audio and to lock the screen rotation. The new Apple iOS 4.3 operating system is immediately available for Apple iPad, iPhone and iPod touch users as a free software update.

After launching the iPad one year ago, Apple is ready for the next-generation, by introducing the Apple iPad 2 Tablet Computer. With the iPad 2 users can browse the internet, read and send e-mails, enjoy pictures, watch videos, listen to music, play mobile games, read e-books and more. The design of the Apple iPad 2 has been renewed, the new Apple Tablet is 33% thinner and up to 15% lighter than the original iPad, while maintaining the same 9.7" LED-backlit LCD display. The iPad 2 features the new dual-core processor for great performance and awesome graphics. Also new on the Apple iPad 2 are two digital cameras.

Apple announced the new Apple iPod touch music player, packed with incredible new features including Apple’s stunning Retina display, Face Time video calling, HD video recording, Apple’s A4 chip, 3-axis gyro, iOS 4.1 and Game Center - all combined in the thinnest and lightest Apple iPod touch ever. The new Apple iPod touch features up to 40 hours of music playback and seven hours of video playback on a single battery charge. The new Apple iPod touch player comes with iOS 4.1, the newest version of the world’s most advanced mobile operating system. iOS 4.1 enables new features like FaceTime video calling, multitasking, folders and Game Center.