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Ralf Jurrien
brand BMW category Car Audio

BMW 7 Series audio from Bang & Olufsen

content type Press information Mail the editor Posted by Ralf Jurrien
Monday, September 3rd 2012 - 09:00 CEST - Comments: 0
I ntroducing the Bang & Olufsen high-end audio system for the BMW 7 Series - a unique in-car sound system developed by Bang & Olufsen in partnership with world-renowned car manufacturer, BMW. Known for its pristine sound and seamless design, the Bang & Olufsen high-end Surround Sound system will be available this summer for BMW 7 Series long and short wheel base limousines. The Bang & Olufsen high-end audio system for the BMW 7 Series is the result of extensive sound tuning by Bang & Olufsen’s experienced sound engineers working in close partnership with BMW audio engineers.
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BMW audio


BMW 7 Series audio system

"Bang & Olufsen is excited to continue our partnership with BMW to provide the Bang & Olufsen high-end Surround Sound system for the BMW 7 Series. With the addition of the BMW 7 SerieS audio system, Bang & Olufsen is proud to deliver sound systems for BMW's entire upper segment, the 5, 6 and 7 Series. The flagship of the BMW fleet, the BMW 7 Serie demands a sound system capable of matching the quality of the car itself. Bang & Olufsen's signature sound and timeless design belongs in a vehicle of the calibre of the BMW 7 Series," says Jens Peter Zinck, Managing Director Bang & Olufsen Automotive.




BMW audio with 16 loudspeakers

With 16 active loudspeakers driven by 1,200 watts of power, the Bang & Olufsen audio system for BMW 7 Series delivers a rich and authentic sound. Each of the seven tweeters is paired with a mid-range loudspeaker to deliver a uniform and highly balanced sound, and two potent subwoofers located under the front seats are mounted directly to the body of the car to significantly reduce vibration and create a homogenous and clean sound performance. The sound remains pristine and with the same perceived gain and tonal balance, despite changes to the listening conditions, with its use of Dynamic Sound Optimization, which gathers data from a cabin-mounted microphone, and the relevant electrical systems in the car, to constantly adjust the sound according to changing conditions inside and outside the car - like rain, changing road surfaces or driving at different speeds.


BMW 7 Series


Bang & Olufsen audio system

To provide the best possible listening experience from anywhere in the vehicle, the system features Bang & Olufsen's patented Acoustic Lens Technology that distributes sound horizontally with 180º of dispersion. On closer look, the acoustic lens cover also reveals an additional mid-range loudspeaker that delivers perfectly balanced sound throughout the cabin. Two distinct sound modes integrated into the system also allow for unique listening experiences. Studio Mode produces a vivid sound stage similar to a recording studio, while the Expanded Mode widens the sound stage to give passengers the impression that they are in a larger space like a concert hall or theatre.


Bang & Olufsen audio


Bang & Olufsen Surround Sound system

Each Bang & Olufsen high-end sound system is uniquely designed to coherently echo the vehicle's interior, and the distinctive design of the new Bang & Olufsen high-end Surround Sound system for BMW 7 Series vehicles matches the pristine quality of its sound. With a clean and modern style that integrates perfectly into BMW's interior design approach, the system has several of the classic design features that customers have come to expect from Bang & Olufsen systems. The system also has unique elements to suit the unique qualities of the BMW 7 Serie - like aluminium grilles that have been shaped to match the car's interior and subtle, yet distinctive LED light that shines from all speakers - even those in the doors and the parcel shelf. The combination of light and sound is at the heart of the Bang & Olufsen high-end Surround Sound system for BMW 7 Series, assuring that customers can see and enjoy the Bang & Olufsen's signature Danish design style both night and day.


BMW sound system


BMW sound system design

The combination of light and sound is most impressive on activation. In a process called Light Orchestration, a loudspeaker cover in the centre of the dashboard silently lifts to reveal the large acoustic lens while the embedded LED lights turn on simultaneously. When turned off, the Acoustic lens, or ALT lens closes seamlessly with the dashboard, in keeping with the clean lines of the car's interior design. Unique design features include the small tweeter grilles mounted on the inside of the side mirrors of each front door and special mountings that separate grille from frame, giving the illusion that the grille is floating in mid-air. Also unique is the colour of the covering of the ALT lens in the instrument panel, which comes in black or dolomite, a custom BMW colour, to perfectly match the interior colour of the vehicle and thus better match its design ethos.


BMW 7 Serie


BMW 7 Series audio system from Bang & Olufsen

The Bang & Olufsen high-end Surround Sound system for BMW 7 Series cars is a perfect match of clean and refined design and high-end technology. To be released as part of the new BMW 7 Series, this dynamic system is the continuation of a successfully partnership between two industry-leading powerhouses, with Bang & Olufsen high-end Surround Sound systems now available in BMW 5,6 and 7 Series vehicles. Bang & Olufsen's integration of proven technology and new innovation results in a system that meets the top-notch standards of BMW 7 Series vehicles and creates a sound that everyone can and will enjoy.

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