LG Mini phone

Sunday, February 21st 2010 - 11:45 CET - Comments: 0

L G Electronics (LG), a global leader and technology innovator in mobile communications, has organized a series of spectacular events in Barcelona to coincide with the launch of its new social media-friendly LG Mini handset. This small but mighty communication hub is designed to keep people in touch with their online friends while on the go without having to lug around a heavy computer or complicated mobile phone. During the Mobile World Congress, which was held in Catalonia’s capital city from February 15th to 18th, LG has reached out beyond the borders of the fair itself to promote its newest, smallest and slimmest 3.2-inch touchscreen handset, LG Mini, which will be available in Europe starting in March, followed by other markets.

 

LG Mini phone promotion in the Castell in Catalan

On the first day of the Mobile World Congress, LG will take the tiny LG Mini phone to incredible heights atop a human castle (Castell in Catalan) near the city's center. A group of well dressed businesspeople will transform into a troop of acrobatic performers who assemble themselves into a castell - traditionally built during festivals in the Catalan region - on the Fira de Barcelona fairground. This castell will begin as a small group and expand in size and strength, mirroring how social networks grow. Topping the castell will be a small boy holding the LG Mini phone and capturing the whole scene on the handset's video camera to be shared on LG's blogs and social network pages.

 

 

LG Mini Follows Me event

With another attention-grabbing event, called LG Mini Follows Me, 100 people - about the size of an average person's online social network - will follow around one person carrying an LG Mini. The group will traverse the city travelling on the subway, stopping in restaurants and capping off the day with a drink on the terrace. LG will create a video showcasing how this LG Mini owner spent the day surrounded by friends. These videos will be shared on the LG blog and websites like YouTube and Facebook.

 

 

LG Mini phone promotion

"The Catalonian castell represents connectivity, one of the key attributes of the small but powerful LG Mini phone," said Pablo Vidal, Chief Marketing Officer of LG Spain. "This phone is a pocket-size communication hub designed for people who want to communicate faster and have easier access to the internet and social networks wherever they are, even atop a human castle."

 

 

LG Mini car transport during the trade fair

To promote LG Mini's "Small and Mighty" spirit, LG will shuttle mobile specialists distributors, national and international press around the Mobile World Congress using a fleet of LG Mini Cars. During their trips around the city these mobile experts will have an exclusive opportunity to test out the LG Mini before it hits the market. These LG Mini Cars will be available at the Fira de Barcelona fairground throughout the trade show.

 

 

LG Mini phone features

The LG Mini is the smallest and slimmest 3.2-inch full touchscreen phone, making it a perfect pocket-size communication hub for people who want to communicate faster and have easier access to the internet and social networks wherever they go. It is slimmer and more compact than any other 3.2-inch full touchscreen phone, allowing it to easily slide in a shirt pocket or small handbag. What's more, the LG Mini phone is packed with popular features like speedy web browsing and fast push email. It also provides several unique features including Social Network Connect, which makes keeping in touch with online friends even easier than on a desktop PC.

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