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Mobile Device Shipments & Handset sales
"The next five years will see a shift in the breakdown between types of mobile devices shipped," comments industry analyst Michael Morgan. "Today, wireless handsets rule the roost, with other mobile devices accounting for only 40 million shipments and cellular modems only 60 million. While handset shipments did actually decrease between 2008 and 2009 due to the global recession, the other two segments in fact grew very aggressively. "Handset sales are growing at only 4%, while cellular modem shipments are expected to grow by 40% annually, and ultra mobile devices by 67%. These newer categories represent very attractive market opportunities and new revenue streams for operators."
These developments put smartphones in direct competition with a variety of other mobile device segments for consumer's dollars. As Morgan says, "The convergence period for cellular communications is coming to an end, and now we're entering a period of divergence. For many mobile devices the technology is already in place, it's just the business and billing models that need to be built."
Low cost and ultra-low cost segments
This means that some handset vendors may need to seek a greater part of their business in the low cost and ultra-low cost segments, while MIDs and netbooks will have to better define their unique use cases and value propositions. The same will apply to cellular modems, and operator subsidies will also have an important influence on the sale of these mobile devices.
Mobile Devices Annual Market Overview
ABI Research's Mobile Devices Annual Market Overview highlights key device segment trends and market considerations across many mobile device categories including mobile handsets and handset accessories, Ultra Mobile PCs, netbooks, MIDs, cellular modems, WiMAX devices and consumer electronics. Since wireless connectivity continues to be incorporated into new device segments, the impact of emerging services and technologies is explored in relation to their market potential in mobile devices. Click here for the full report on Mobile Devices from ABI Research.
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