Mobile Retailing

Thursday, December 17th 2009 - 20:47 CET - Comments: 0

R esearch and Markets: "The Future of Mobile Retailing on the High Street". The last 24 months has seen rapid change on the high street for mobile phone retailers, particularly in the United Kingdom. What had been a vigorous and vibrant independent sector is now looking diminished and under threat. In a bid to improve customer relationships and thereby increase sales, some network operators have trebled their retail presence in town centres, to the detriment of independent dealers and resellers. Mobile markets elsewhere in Europe, and in North America, are seeing their own changes in the retailing landscape, brought about by ever-increasing competition and the fight for market share.

 

Future of Mobile Retailing on the High Street

But other retail markets have developed differently from the UK and there is increasing emphasis on the virtues of 'independence' in some of these other markets. Will the independent mobile trade remain on the high street? Or will it move to the web, where tariff checkers and comparison sites can do the job that independents once did? Can retailers remain the sellers of mobile phones and services, or will they also have to move into the provision of entertainment and the wider market for digital media?  This new report examines the developments in the market and draws conclusions about how MNOs should react to those developments in order to optimise their distribution strategies. For more information visit the Research and Markets website. 

 

Photo : Research and Markets website

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