Workout application

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Apple iPhone workout application

Press information Mail the editor

Posted by Mark Peters

Monday, July 6th 2009 - 16:00 CEST - Comments: 0

M en’s Health, the largest men’s lifestyle magazine brand in the world, announced the launch of its first Apple iPhone software application, “Men’s Health Workouts.” The $1.99 iPhone application includes 18 exclusive workouts and 125+ exercises from the world's top strength coaches, athletes, and fitness experts. Each workout features step-by-step instructions, high-quality photos, advanced logging functions, and is powered by a one-of-kind circuit training interface. “Men’s Health Workouts” is available for the iPhone and iPod Touch for $1.99 from Apple’s App Store.

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Workout applications

Workout applications on your iPhone

"Circuit training is one of the most efficient ways to burn fat and build muscle, and we're excited to be the first application to bring this free-flowing, fast-acting fitness approach to the iPhone," said SVP/Editor-in-Chief, David Zinczenko. "Whether guys want to get back in shape or target specific fitness goals, "Men's Health Workouts" can help them see results in record time."

Men's Health Workouts

Men's Health Workouts

"Men's Health Workouts" is also one of the very first applications to utilize the newly released iPhone OS 3.0's In App purchase function, allowing users to purchase additional groups of workouts directly within the application itself. Available expansion packs at launch include, "The Ultimate Abs Pack," "Build a Beach Ready Body," "Huge Arms in a Hurry," and "The Ultimate Golf Workout."

iPhone Workout application

Apple iPhone Workout application

"Men's Health is leading the industry by adapting our print products to emerging digital platforms," said SVP/Editor-in-Chief, David Zinczenko. "While other magazines have offered iPhone applications before, we are the first to embrace Apple's In-App purchase function, and in doing so, we are the first to deviate from these traditional marketing methods. In essence, we are creating a distribution channel within the Apple iPhone for our content."