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Samsung Star

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Posted by Ilse Jurrien

Tuesday, June 16th 2009 - 18:25 CEST - Comments: 0

S amsung Electronics announces the launch of the new Samsung Star S5230 mobile phone in global market. Boasting a compact design and intuitive usability, the new smartphone answers today’s customer needs of a full touch phone at an affordable price. Supporting 2.5G networks, Samsung is able to expand its full touch product portfolio and target various consumers. Prior to the market availability, Samsung Star has attracted tremendous market interest and demands. The Samsung Star is the most awaited cell phone model in many countries as more than 2 Million units has been pre-ordered.

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Samsung Star smartphone

The Samsung Star S5230 comes with the latest multimedia features in a slim and compact body that measures a mere 11.9mm. Adopting a 3.0-inch WQVGA full-touch screen and Samsung's TouchWiz User Interface with Mobile Widgets, the phone enables its users to enjoy their mobile easily and intuitively. Using "Photo Contact," users can call a contact by simply touching an appointed image.

Samsung Star S5230 phone features

The Samsung Star boasts various multimedia features including a 3.2 mega-pixel camera and video recording supporting QVGA at 15fps. It supports multi-format and DNSe for ease of use and better sound quality. The Samsung Star phone also features music recognition using Shazam's "Find Music" service. To enjoy various multimedia content, Samsung S5230 Star supports 50MB memory capacity with an external memory slot up to 8GB. The users can enjoy full Internet browsing with an accelerometer sensor for auto-rotation. For convenience, the Star handset also supports a QWERTY soft keyboard, "Gesture Lock" and handwriting features. The product also comes with various colors including Soft pink and Snow white.

Samsung Star touch mobile phone

In line with product launching, Samsung will conduct various marketing promotion activities. ‘Samsung Mobile Live', which is the company's "experiential marketing" program will be held at popular spots in major launching countries. At this event, consumers will be able to touch and learn about the newest features of Samsung's full touch products without the pressure of a sales pitch. Throughout the program, Samsung will deliver the core message of 'Get in Touch' in a compelling way to solidify its leadership in full touch products.

Samsung Star

Samsung Star price & availability

A new television commercial for Samsung Star will be aired in Eastern Europe, Latin America, Middle East Africa, South East Asia and South West Asia from end of May. The Samsung S5230 Star mobile phone will be available in Europe, Middle East Africa, South East Asia, South West Asia and Latin America from April. Price to be announced.