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Innovation

Sony-Ericsson GreenHeart phones

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Posted by Mark Peters

Thursday, June 4th 2009 - 19:33 CEST - Comments: 0

S ony-Ericsson announced two new environmental friendly cell phones. The Sony-Ericsson Naite and the Sony-Ericsson GreenHeart C901. As a company that puts environmental sustainability at the heart of its product development, Sony-Ericsson wanted to explore new ideas in this area through a concept design study. The Sony-Ericsson GreenHeart is a full concept with all life cycle in mind it includes features such as bio-plastic housings, recycled plastic keypads, zero charger with 3.5mW standby power, HTML based e-manuals, a game style educational application ‘Ecomate’ and environmentally conscious packaging.

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Sony-Ericsson GreenHeart

Sony-Ericsson GreenHeart

The Sony-Ericsson GreenHeart concept has been shared with a few selected partners in the mobile phone industry, whose response has been extremely positive. Sony Ericsson will therefore take this concept and initiate a two-way conversation with customers on what features they believe should be implemented in future cell phones and in what priority.

GreenHeart phones

Sony-Ericsson GreenHeart phones

Environmentally, all of Sony Ericsson GreenHeart phones live up to the extremely high standards that are expected by the industry. Pursuing policies such as the global phase out of unwanted substances, and being a leader in charger performance, is included in all our current product offerings. This is also recognised by external organisations worldwide, with Greenpeace, for example, naming Sony Ericsson as the ‘greenest electronics company' for 2008.

GreenHeart

Eco friendly GreenHeart cell phones

With the GreenHeart concept however, Sony Ericsson is looking to the future, to ensure the full life cycle of a mobile phone can be made more environmentally friendly. Once the technology reaches maturity, new techniques and materials will then be included in the portfolio and a market wide launch. One ‘eco' product by itself will not make a difference but by learning through this concept study we are ensuring the entire portfolio in future will be more sustainable.