Sony Ericsson Naite

Thursday, June 4th 2009 - 20:20 CEST - Comments: 0

S ony Ericsson unveils goals for reducing CO² emissions across the whole company by 20% by 2015 in absolute terms. At the same time the company committed to reducing the total greenhouse gas emissions by 15% from the full life cycle of its products i.e. from the mining, production, through the use by consumers to the end of life management by 2015. A key pillar of these commitments is the introduction of Sony Ericsson’s new GreenHeart pioneer products which launch with a new flagship mobile phone - the Sony Ericsson Naite - and the EP300 GreenHeart charger, one of the first of its kind on the market.

> Lowest retail prices for Sony Ericsson Naite

 

 

Sony-Ericsson Naite mobile phone

Green innovations showcased in the new Sony Ericsson Naite phone will migrate into the wider portfolio enabling the company to continually reduce the environmental impact of its entire portfolio, to become a benchmark for the industry. The Sony Ericsson Naite builds on Sony Ericsson's industry leading ‘green core', the result of a long standing commitment to eliminate the use of hazardous chemicals from its phones. Additional ‘green' features include an e-manual that reduces paper usage by over 90%, smaller packaging that decreases transport related CO² emissions by over 80%, recycled plastics and a low-power charger. Thanks to these innovations, the overall CO² footprint of the GreenHeart product is reduced by 15%.

 

 

 

Sony-Ericsson Naite a sustainable cell phone

"Since the start of the joint venture in 2001, Sony Ericsson has strived to exceed industry standards in the removal of harmful substances and energy efficient chargers. We have implemented a full life cycle approach to sustainability in order to build a cell phone with a green core as well as reducing CO² emissions from the product in use and ensuring sustainable end-of-life treatment." said Dick Komiyama, President, Sony Ericsson. "Today's announcement on emission reduction targets and the new GreenHeart pioneer products is the next step in building a more sustainable business and a key pillar in our invigorated product portfolio strategy."

 

 

 

Global Sony-Ericsson TakeBack initiative

The company is also committing to a significant increase in the volume of phones collected as part of its global TakeBack initiative. Sony Ericsson aims to collect one million phones yearly from its own system from 2011 onwards making it easy for consumers to recycle by providing more locations and information about the process.

 

 

 

Reduced chemicals in Sony-Ericsson Naite GreenHeart phone

Anne-Sofie Andersson, Director, International Chemical Secretariat (ChemSec) said, "Sony Ericsson proactively engages with our organisation on a number of chemicals related sustainability issues. In the ChemSec Business Group Sony Ericsson is a constructive and ambitious counterpart, actively contributing to the debate on initiatives such as the revision of RoHS, aimed at reducing the use of toxic chemicals and heavy metals in consumer goods."

 

 

Sony-Ericsson Naite - Carbon reductions

"Information and communications technologies can have a major role to play in delivering a low carbon world," states Peter Madden, Chief Executive, Forum for the Future. " We're really pleased to be working with one of the leading manufacturers - Sony Ericsson - as they commit to making the carbon reductions necessary to avoid climate change and ensure their business can prosper in the low carbon economy of the future."

 

 

 

Sony-Ericsson Naite review

As soon as we receive a Sony-Ericsson Naite test sample, we will publish a photo gallery with high resolution pictures, followed by an extended Sony-Ericsson Naite review.

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