Nokia 2720 fold

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Ilse Jurrien
brand Nokia category Mobile phones

Nokia 2720 fold

content type Press information Mail the editor Posted by Ilse Jurrien
Monday, May 18th 2009 - 18:55 CEST - Comments: 0
N okia brings emerging market Internet closer to reality with the announcement of a new mobile phone that opens the door to information, entertainment, family and friends. The Nokia 2720 fold comes Internet-ready, and works with Nokia's range of emerging market services such as Nokia Life Tools and Ovi Mail, creating solutions that help people get ahead. "The power of the internet is undeniable," says Alex Lambeek, Vice President at Nokia. "We've seen mobile technologies catalyze the growth of the informal sector across the world, empowering local entrepreneurs and having an immediate and lasting impact on people's lives."
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Nokia 2720 fold

 

Nokia 2720 fold mobile phone

Alex continued: "Services like Nokia Life Tools and Ovi Mail, combined with the Nokia 2720 fold mobile phone we're launching today, brings powerful solutions that can be the gateway to knowledge, entertainment and people, without the need for a PC." The Nokia 2720 fold is a compact fold phone with an exciting mirror-effect design, which helps people stay organized with easy access to email, calendar, Internet connectivity and file sharing applications. Email can be activated by completing a simple three step set-up process, and in select markets will be offered with Nokia Life Tools. The Nokia 2720 fold is expected to begin shipping in the third quarter of 2009 for an estimated retail price of 55 Euros before subsidies and taxes.

 

Nokia 2720 

 

Nokia 2720 fold for emerging markets

According to extensive Nokia consumer research, nearly half of emerging market customers state that they would rather connect to the Internet over a mobile phone than a PC. As a result, Nokia has developed locally relevant solutions that consist of affordable mobile phones and applications, designed and built from the ground up to meet the specific needs of customers in the developing world. Lambeek continues, "Whilst many people are still primarily using voice and text, the Internet does offer a whole new range of opportunities."

 

Nokia fold 2720 

 

Nokia fold 2720 supports Nokia Life Tools service

Nokia Life Tools is a service that enables people to make better informed decisions, find timely and relevant information, access learning opportunities and enjoy entertainment regardless of time or place. In a pilot study in India, results showed that the services had high appeal for livelihood and life improvement services. Another service aimed at the developing world is Ovi Mail, which has the potential to be the first digital identity for many people in emerging markets. Unlike most other email services, an Ovi Mail account can be created and used directly on a Nokia device without ever having to use a PC. Since the launch of the beta service in December 2008, around 90 per cent of the accounts created on a Nokia phone.

 

Nokia 2720 fold review 

 

Nokia 2720 fold - Quality guaranteed

Lambeek concludes, "With our longstanding commitment to emerging markets, a Nokia customer can be confident that any product we offer meets a strict and consistent set of high-quality standards. This is particularly important in markets where technical assistance and repair shops are not easily accessible."

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