Sony-Ericsson Tennis

Saturday, March 28th 2009 - 10:45 CET - Comments: 0

T o mark the start of the Sony Ericsson Open 2009, ‘Traffic Tennis’ was staged using top-ranked tennis players Venus Williams and Andy Murray who rallied with each other while standing on the roofs of two vehicles, stuck in traffic on Ocean Drive, Miami (United States). Traffic Tennis was set against the signature art deco backdrop of South Beach while onlookers marveled at the sights of tennis being played where they would not naturally expect it. When asked about her experience, world number five, female player; Venus Williams commented: “The Sony Ericsson Open is one of the most entertaining and glamorous tournaments on the calendar.

> Lowest retail prices for Sony-Ericsson Tennis

 

Andy Murray

World number four, male tennis player, Andy Murray said: "I always look forward to coming back to Miami and playing in the Sony Ericsson Open. It's one of the most exciting tournaments on the calendar and events like these help generate a tremendous amount of exposure for our sport."

 

 

Sony Ericsson Open 2009

Corporate vice president and head of global communications and PR, Aldo Liguori said: "Sony Ericsson is known as a challenger brand recognised for its passion and innovation. ‘Traffic Tennis' perfectly shows we were able to take the game to a new scenario and audiences simultaneously, thus energising the total experience of the Sony Ericsson Open."

 

 

Mercedes-Benz SUV

The stunt involved modifying two Mercedes-Benz SUVs with platforms and safety harnesses by a stunt rigger to the roof of the cars.  The game was played on Ocean Drive to capture the imagination of South Beach and set against the backdrop of a world renowned art deco architecture hub to create an iconic image that captures the essence of 2009 Sony Ericsson Open; entertainment, glamour and innovation.

 

 

Sony Ericsson Open 2009

Sony Ericsson is the title sponsor of the Sony Ericsson Open, the unofficial fifth grand slam.  The sponsorship has enabled Sony Ericsson to engage with consumers in countries as diverse as Australia, Japan, Indonesia, Qatar, Russia, USA and Brazil while achieving its goal of energising their experience through the integration of mobile phone technology.

 

 

Experience the latest Sony Ericsson mobile phones

Sony Ericsson is able to activate the ‘lifestyle factor' through the tournament, which in turn help to widen its appeal in the multimedia age and take tennis beyond the confines of the court to new audiences. At this year's Sony Ericsson Open, attendees can experience the innovative design and functionality of Sony Ericsson cell phones and accessories in the Experience booth and receive the latest Tennis updates through a text messaging program by texting ‘Tennis' to 32391 to get daily tournament updates. 

 

Receive special offers from Best Buy
Coco Walk and Mary Brickell Village will also see some action as Sony Ericsson extends the tennis theme into the nightlife of Miami. In addition to player appearances, there will be an opportunity to experience the latest Sony Ericsson mobile phones and receive special offers from Best Buy.

 

 

Nikolay Davydenko and Serena Williams

After a fantastic 2008 tournament with Nikolay Davydenko and Serena Williams both triumphing; 2009 is set to be another fantastic event as Serena attempts a record-breaking sixth crown. The 2009 Sony Ericsson Open will be played March 25 - April 5 at Crandon Park, Miami and features the world's top men and women tennis players battling for a total prize fund of US$9 million.

 

 

About The Sony-Ericsson Open

The 2009 Sony Ericsson Open will be played March 25- April 5 at the Tennis Center at Crandon Park in Miami. The 12-day combined event, founded by Butch Buchholz in 1985, is owned by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a top tier event on the Sony Ericsson WTA TOUR calendar, and features the top men's and women's tennis players in the world.   In 2008, Nikolay Davydenko defeated Rafael Nadal for his first Sony Ericsson Open title, while Serena Williams defeated Jelena Jankovic to win her record-tying fifth title in Miami.

• Sony-Ericsson mobile phones
• Maria Sharapova
• Tennis photo tips
• Sports photo service