Navigation report

Saturday, January 10th 2009 - 22:19 CET - Comments: 0

T he Strategy Analytics Wireless Device Lab service report, “US Navigation: Consumers Prefer PNDs to Mobile Solutions,” shows that consumers perceive personal navigation devices (PNDs) as clearly superior to similar navigation services available on cell phones. These findings are based on in-depth one-on-one research sessions in San Diego in which consumers experienced two high-end personal navigation devices as well as Sprint Navigation and VZ Navigator.

 

Navigation on cell phones as a temporary solution
"Strategy Analytics research shows that consumers preferred PNDs, or factory-installed navigation systems, due mainly to larger display size and ease of use," commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. "Consumers believe that personal navigation devices are safer to use in the vehicle." kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "Current owners of mobile device based navigation systems tend to view them as temporary solutions, and are considering purchasing a separate personal navigation device as an upgrade."

 

Photo : TomTom personal navigation

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