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Google Android technology
"What we've seen with the BlackBerry and the Apple iPhone is a shift away from cell phones to smart phones and the T-Mobile G1 is going to further spur that shift. With Google's Android technology also available to other cell phone manufacturers who want to develop smart phones, we anticipate a spike in the number of people using handhelds for the kind of online information they used to access while tethered to the home or office computer."
HTC mobile phone manufacturer
While most businesses have yet to investigate whether their Web site is accessible to handheld users, according to an M:Metrics March 18, 2008 survey, 85 percent of Apple iPhone users access the Web for information and are 10 times more likely to search the mobile Web than cell phone owners. Mobile technology experts say that the public release of Google's Android by a major mobile phone manufacturer (HTC) with a major carrier (T-Mobile) signals increased acceleration of the trend.
Mobile phone information resources
"Companies spend a lot of resources on intricate Web sites that simply don't translate to the small screen," added Jon Cooper, CMO of PhindMe and a 10-year veteran in online technology and interactive marketing. "With the market transitioning toward smart phones, businesses are missing an important opportunity if they don't create streamlined versions of their sites that are both accessible to handheld phones and provide information that people on-the-go actually need. Someone looking for lunch isn't going to care about the history of your restaurant - they need timely information such as where you are and how to get there, what's on your menu and what's on special. You should make that information accessible on their phone to maximize your marketing opportunities," Cooper added.
T-Mobile G1 mobile phone
As T-Mobile rolls out the G1 handset this October, Phindme will be launching its Everywhereigo online brand. This suite of tools, available directly to businesses, will enable them to make mobile-friendly Web pages that work on every cell phone and smart phone, and stay in touch with their customers or members wherever they go with group SMS (Short Message Service) text messaging and mobile tags.
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