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Cell phone recycling bins
In conjunction with Colonial staff and PGA TOUR officials, spectators will be encouraged to bring their old, unused, and in many cases, no-longer-working cell phones to specially designed recycling bins at each of the major visitor entrances to the Colonial (see renderings attached). Hawk Electronics staff members will empty them each day, and return to the Company's 50,000sf warehouse and office facility in Haltom City, Texas (just outside of downtown Ft. Worth) for proper disposal.
PGA TOUR Golf Tournament
Peter Ripa, Director of the 2008 Crowne Plaza Invitational at Colonial PGA TOUR Golf Tournament said, "The PGA TOUR has asked all tournaments to be more ‘Green.' When we approached our wireless communications sponsor, Hawk Electronics with the idea to use our event to recycle old, used cellphones, we were delighted to learn that they were just getting ready to launch their own recycling program, and would accelerate their launch date to coincide with the start of the Crowne Plaza Invitational at Colonial. We fully support this program, and doing our part to help keep e-waste out of our environment."
Cell phone recycling program
"Having personally found over a dozen no-longer-used handsets in my home, and knowing how detrimental they would be in a landfill, I needed to find an easy, yet environmentally friendly disposal solution. As I started to research what options were available, I was staggered by the sheer size and scope of the problem, both nationally and worldwide. So, over the last two months, our team at Hawk has put together new processes and procedures to allow our customers and others with old handsets to bring them to any Hawk location in the Dallas-Ft. Worth Metroplex for recycling and disposal. Over time, we hope to add other non-Hawk, but eco-friendly retail locations, and take a leadership position in all of the markets we serve."
Saving the Planet, One Cellphone at a Time
Hyde continued, "To kick-off this new green program, we are excited to be able to partner with the Colonial to generate immediate consumer awareness, and provide an easy recycling point for the over 40,000 to 60,000 daily spectators, staff and media visitors. After the tournament is over, Hawk will continue to build program awareness through a comprehensive outdoor (billboard) campaign, with support through other mass media including radio, TV, newspaper and Internet. For media purposes, our tagline is, ‘Hawk - Saving the Planet, One Cellphone at a Time.' All Hawk Electronics stores will be equipped with recycling stations after Memorial Day, open to customers from all carriers."
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