iPhone application

Thursday, May 8th 2008 - 00:01 CEST - Comments: 0

P ayless Car Rental, a low-cost rental car company providing exceptional value to travelers, is one of the first car rental agencies to build a customized version of its website for the Apple iPhone and iPod Touch. "Payless saw the need to create a slimmed-down version of its new website for the iPhone and iPod Touch community," said Jeff Lin, Project Leader of Payless' web marketing strategy team. "Payless' iPhone interface adds convenience and loads up faster than a full website would on an iPhone or iPod Touch," he added. "By pointing their iPhone or iPod Touch to the Payless Car Rental website, Apple iPhone and iPod Touch users can book a car in just three easy steps."

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Apple iPhone application
The homepage of Payless' iPhone interface also features a "Call to Book" button that, when pressed, will connect the customer to Payless' call center, where the customer can book over the phone, instead of through the interface. Another section includes links to the store locations' contact information and maps - features that could come in quite handy while traveling. Payless has collaborated with Arising Group, an innovative software development team in New York, to enhance the Payless website using Web 2.0 features such as Web Standards and AJAX.

 

 

Car rental via iPhone
Apple iPhone users make up nearly one-third of smartphone users in the U.S., and the Safari browser is already the most popular mobile browser in the United States. Since Apple launched the iPhone last June, the iPhone has catapulted to number two in U.S. smartphone market share, trailing only Research In Motion's Blackberry.

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