Madonna Hard Candy

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Mark Peters
brand Vodafone category Mobile TV

Madonna Hard Candy live on your mobile

content type Press information Mail the editor Posted by Mark Peters
Saturday, May 3rd 2008 - 09:30 CEST - Comments: 0
V odafone and Warner Music International announced that Vodafone customers in 14 countries will be able to watch a live, one-off show by Madonna on their mobile. Streamed live from New York's famous Roseland Ballroom exclusively outside the US to Vodafone customers, the performance will celebrate the release of Madonna’s new album, Hard Candy, which is available globally from today. Vodafone customers in Cyprus, Egypt, France (SFR), Germany, Greece, Hungary, Italy, Netherlands, New Zealand, Portugal, Romania, South Africa (Vodacom), Spain and UK will have access to the show via their mobile phones on Vodafone live!
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Madonna Hard Candy


Madonna Hard Candy
Vodafone customers will be able to do more than simply view the Madonna performance. They will be able to interact and share their emotions with other online show goers and select camera angles to move around the stage to get the best view, making them feel as though they are there in person and part of the event. Vodafone customers will also have a chance to win tickets to Roseland Ballroom in New York City and become one of the lucky few to experience Madonna's performance in person at the iconic venue.


Hard Candy Madonna

Vodafone Life music service
"As a leader in the digital music industry, we're providing our customers closer access to music from top artists and events, allowing them to enjoy their favorite content both on their PCs and mobile phones," said Frank Rovekamp, Global Chief Marketing Officer, Vodafone Group. "Vodafone's strategy is to offer different music flavours and innovative formats allowing customers to experience music on their mobile in any way they wish."




Hard Candy - New Madonna album
This performance will be the first time Madonna plays live songs from her new album Hard Candy, which arrives in stores today. Last week, Vodafone customers in Spain, Greece, Italy, Turkey, Portugal, Romania, Hungary, Netherlands, Belgium (Proximus), UK, New Zealand, South Africa (Vodacom), Iceland and India were given access to seven tracks from Hard Candy prior to the album launch. Each track remained live for 24 hours for download before being replaced by the next one. The first single from the album, '4 Minutes' has already jumped to the number one spot in many countries and has broken Vodafone UK's previous full track sales record by a wide margin becoming the biggest ever single downloaded track on Vodafone live!


4 Minutes


Warner Music Europe
"We continue to explore innovative ways of deepening the connection between artist and audience. Offering millions of fans around the world live, interactive access to a unique, intimate Madonna show is a powerful way to showcase a new album" said John Reid, Vice Chairman, WMI & President, Warner Music Europe. "Building on the mobile première, this special broadcast will further heighten the sense of event and excitement during Hard Candy's much anticipated launch week."

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