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Motorola at Mobile World Congress

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Posted by Ilse Jurrien

Wednesday, February 20th 2008 - 11:20 CET - Comments: 0

E very mobile phone manufacturer appeared to be fully prepared to show their latest and even future line of mobile phones at the Mobile World Congress, except for Motorola. The international press seems unanimous in their conclusion; Motorola are going through a very difficult time and can't seem to overcome their difficulties. Besides the disappointing presentation of the mobile phone offer, hospitality with respect to the (photographing) press also seemed nonexistent. Several press photographers were refused to capture the Motorola products, even still after revealing they belonged to the press. Motorola seemed to have conveniently forgotten that these people travel around half the world to give their precious time for publications.

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Motorola phones at Mobile World Congress
A ridiculous situation, the more so because it became possible to do the job after registering your name. In all honesty I must say that the same thing happened to all photographing journalists at the Samsung booth but one glance at the press pass sufficed to be able to do the job. Those who did enter the Motorola booth after the incident as described before, could only come to the conclusion that the Mobile World Congress came too early for Motorola or that the situation Motorola is in at the moment, makes it impossible to show something really new.

Motorola ROKR E8

Motorola ROKR E8 mobile phone
At the end of last year an event took place in Amsterdam, the Netherlands. Motorola attended this event and various models were showcased and nearly ready to get introduced. None of these were present at the Mobile World Congress and it was the Motorola ROKR E8 that was supposed to save the event. The Motorola E8 was introduced officially last year but up to now it has not been shown in public. It is a beautifully looking handset with interesting specifications and I am curious as to what extend Motorola is capable of getting this device to the consumer in a well-supported way.